Senior Media Activation Executive (Social)

GroupM; Daerah Khusus Ibukota Jakarta; On-site; USD 12.000 - 18.000; Full time

Job summary

A leading company in digital marketing seeks a Paid Social Senior Account Executive to manage and optimize paid social media campaigns. The role involves collaboration with the Media Activation team, requiring strong analytical skills, attention to detail, and effective communication. Candidates should have a degree from a top-tier college and 1-2 years of relevant experience.

Qualifications

• 1-2 years of experience on paid social platforms or related digital roles.
• GPA of 3.0 or higher.
• Strong analytical skills with the ability to analyze data.

Responsibilities

• Manage designated paid social campaigns, ensuring timely optimization.
• Conduct audience research using data sources.
• Produce campaign reports with insightful commentary.

Skills

Analytical Skills

Attention to Detail

Communication Skills

Adaptability

Education

Degree from a top-tier college

Tools

Excel

Google AdWords

Meta Blueprint Buyer certification

Job description

About Media Futures Group (MFG)

Google has consolidated its media agency partnership into WPP’s GroupM, building on the world-class digital work that Essence has delivered for Google for over 17 years. MFG is a bespoke team committed to a strategic, creative, and integrated media approach to drive better business results. The team consists of digital, offline, and integrated media experts working together to enhance media’s contribution to Google’s business. MFG is powered by Essence, Mediacom, and other GroupM entities globally.

About the role

The Media Activation team provides recommendations for Search, Social, Display, and Video, manages supplier relationships, and executes these strategies. This role is within the Social team, part of Media Activation.

As a Paid Social Senior Account Executive, you will execute paid social media activities, develop platform knowledge, build supplier relationships, and deliver flawless testing, media plans, optimization, and analysis.

Key responsibilities

1. Manage designated paid social campaigns, ensuring timely optimization and performance improvements.
2. Conduct audience research using syndicated and first-party data sources.
3. Produce campaign reports, including daily pacing, data input, and insightful commentary.
4. Ensure platform accounts adhere to channel best practices and contribute to evolving these standards.
5. Assist in onboarding new team members.
6. Communicate effectively within your team and with clients and suppliers, taking ownership of client communications.
7. Maintain internal data, identify issues, and develop solutions.
8. Contribute to testing plans, suggest new ideas, and own the testing process from planning to evaluation.
9. Liaise with the Ad Ops team to ensure data integrity reports are accurate.
10. Flag pacing risks to the Media Activation teams.

About you

• 1-2 years of experience on paid social platforms or related digital roles.
• Degree from a top-tier college, with a GPA of 3.0 or higher.
• Strong analytical skills with the ability to analyze data and develop recommendations.
• High attention to detail and understanding of optimization across platforms.
• Excellent verbal and written communication skills.
• Adaptability to changing priorities.

Desirable qualifications

• Experience with Facebook, TikTok, LinkedIn paid social campaigns.
• Experience with paid search, GDN, YouTube campaigns.
• Proficiency in Excel (Pivot Tables, VLookups).
• Google AdWords and Video Certification.
• Meta Blueprint Buyer certification.

What you can expect from MFG

MFG aims to make advertising more valuable by employing top talent to tackle digital marketing challenges. We value genuine, results-focused, daring, and insightful individuals. Our workplace invests in your career, cares for you, and fosters a fun, engaging environment where you can be yourself and do great work.