Senior Marketing and Communication Specialist | SAKA Museum

AYANA Hospitality; Provinsi Bali; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

An established industry player in the cultural sector is seeking a Senior Marketing Communication Specialist to elevate the visibility of a new museum in Bali. This exciting role involves crafting strategic communication plans, managing social media presence, and promoting engaging cultural events. With a focus on community engagement and collaboration, you will play a key role in connecting diverse audiences with the rich cultural offerings of the museum. If you are passionate about art and culture and possess a strong background in marketing and communication, this opportunity is perfect for you to make a significant impact in a vibrant setting.

Qualifications

• 5+ years of experience in Marketing, Communication, or Public Relations.
• Strong ability to promote cultural events and programs.
• Excellent written and verbal communication skills in English and Indonesian.

Responsibilities

• Develop and execute marketing communication strategies.
• Manage social media and produce promotional content.
• Plan and promote events and exhibitions effectively.

Skills

Marketing

Communication

Public Relations

Social Media Management

Event Promotion

Market Research

Written Communication

Verbal Communication

Cultural Promotion

Collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Public Relations

Bachelor's degree in Art and Literature

Tools

Adobe Creative Suite

Digital Marketing Tools

Job description

SAKA Museum is a cultural gem located within AYANA Resort in Jimbaran, Bali. Opening to the public in early 2024, SAKA will take visitors to embark on a captivating exploration of the Balinese Day of Silence, Nyepi, and a myriad of art and cultural expressions deeply intertwined with the Balinese principle of Tri Hita Karana. Learn more at www.sakamuseum.org.

As a Senior Marketing Communication Specialist, you will play a pivotal role in promoting exhibitions, programs, and initiatives through the development and execution of strategic communication plans. This role involves enhancing the museum's visibility, engaging a wide range of audiences, and strengthening relationships within the community. You will be involved in:

• Communication Strategy:
• Develop and execute comprehensive marketing communication strategies aligned with the museum's goals.
• Write press releases, coordinate press events, and manage media inquiries, ensuring timely and effective communication.
• Cultivate and maintain relationships with local/national and international media.
• Collaborate with museum teams and third parties to enhance the museum's visibility in Bali and beyond.
• Social Media Management:
• Develop and implement a social media strategy to increase engagement of the museum's online presence.
• Produce promotional content for various social media platforms and the museum's website.
• Monitor social media channels and respond to audience inquiries and comments.
• Event Promotion:
• Plan and promote events, exhibitions, and educational programs.
• Coordinate marketing efforts for events to maximize attendance.
• Conduct market research to identify trends and audience preferences.
• Analyze the effectiveness of communication strategies and campaigns, providing recommendations for improvement.

Requirements:

• Bachelor's degree in Marketing, Communications, Public Relations, Art and Literature, or related fields.
• Proven experience of at least 5 years in Marketing, Communication, and/or Public Relations within museums, cultural institutions, or related cultural settings.
• In charge of promotional campaigns regarding art and culture.
• Active involvement in the promotion of cultural activities.
• Experience in working with diverse and international audiences.
• Strong ability to promote cultural events, programs, and exhibitions.
• Passion for art and culture.
• Proficiency in social media platforms and digital marketing tools.
• Knowledge of museum operations and audience engagement strategies.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Excellent written and verbal communication skills in English and Indonesian.
• Familiarity with graphic design software (e.g., Adobe Creative Suite).