Senior Marketing and Brand Communication

PT Telkomsel Ekosistem Digital; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading digital ecosystem enabler in Indonesia is seeking a Senior Marketing and Brand Communication Officer. This role involves developing marketing strategies, managing comprehensive omnichannel campaigns, and enhancing brand visibility through strategic communication efforts. Ideal candidates have extensive marketing experience, strong creative skills, and the ability to thrive in a dynamic, fast-changing environment.

Benefits

Attractive total compensation including salary, festive allowance, and annual bonus

Private Health Insurance

Working device provided

Employee Development Program

Flexible Working Arrangement

Culture programs

Mental Health & Well-being program

Various club and Engagement activities

Anniversary Leave

Qualifications

• 6 - 8 years of experience in B2B/B2C Tech, E-commerce, or FMCG
• Demonstrated success in building brands with omnichannel marketing focus
• Fluent in English and Bahasa Indonesia

Responsibilities

• Develop and execute end-to-end go-to-market strategies for key product launches
• Manage integrated multi-channel campaigns for brand visibility
• Proactively manage issues and crisis communication for the brand

Skills

Detail oriented

Creative abilities

Communication skills

Teamwork

Strategic planning

Analytical reasoning

Adaptability

Education

Bachelor's degree in economics, marketing, communication, business, or equivalent

Job description

About INDICO

INDICO is Telkomsel’s subsidiary focusing on creating values in developing Indonesia’s digital ecosystem. As a digital ecosystem enabler, INDICO plays a strategic role both as a platform company and a holding company. As a platform company, INDICO strives to create non-telecom value by enhancing user experience of Telkomsel and INDICO Group services. Currently, INDICO is building three business platforms through a B2B2C model: INDICO Commerce (digital product transaction solution), INDICO Engage (marketing solution), and INDICO DataHub (data solution). As a holding company, INDICO nurtures vertical businesses across sectors: Fita (health tech), Kuncie (edtech), Majamojo (game publishing), and Digital Food Ecosystem (agritech). By harnessing telecom’s commercial and technological assets, INDICO aspires to create a new economy, empowering Indonesians and enabling businesses across sectors to advance Indonesia's digital economy.

About The Role

We are seeking an experienced and detail-oriented Senior Marketing and Brand Communication Officer to lead and elevate INDICO’s marketing and communication efforts. This role plays a critical part in shaping the brand's voice, executing high-impact go-to-market strategies, and driving both product and corporate visibility through integrated marketing and communication initiatives. You will be responsible for developing and overseeing and managing comprehensive omnichannel marketing plans and leading the successful launch of key products. In parallel, you will craft and implement strategic social media and public communication plans that engage audiences and align with INDICO’s broader communication goals.

You will manage content strategy and execution across platforms, from social media to newsletters and press releases, ensuring consistency, clarity, and resonance with target stakeholders. Collaboration with cross-functional teams along with the ability to manage brand events and influencer engagements. As a senior member of the team, you are expected to collaborate with strategic vision, hands-on execution, and strong storytelling that strengthens INDICO’s brand presence internally and externally.

What you will do, but not limited to:

• Take full ownership of developing and executing end-to-end go-to-market strategies and marketing plans for key product launches.

• Manage integrated multi-channel campaigns across ATL, BTL, and digital platforms to ensure brand visibility and customer engagement.

• Ensure consistent brand messaging across advertising, social media, influencer collaborations, events, and public relations.

• Craft and implement integrated internal communication and brand PR strategies that generate earned awareness, advocacy, and strong brand equity.

• Build, manage, and sustain strategic relationships with key stakeholders, including media, influencers, and partners, to amplify brand presence.

• Plan and manage the execution of influencer engagements and brand events to support positioning and outreach goals.

• Guide and execute social media and community engagement strategies, producing compelling content that influences public perception and drives action.

• Proactively manage potential issues and crisis communication for both the company and brand.

• Oversee third-party vendor and agency collaboration, from briefing through campaign execution and performance measurement.

• Act as an advisor within cross-functional teams, ensuring alignment and excellence in all communication and marketing initiatives.

• Bachelor's degree from reputable universities majoring in economics, marketing, communication, business major, or equivalent experience.

• Min. of 6 - 8 years of hands-on experience preferably in B2B/B2C Tech, E-commerce industry, or FMCG.

• Detail oriented and strong creative abilities to conceptualize, develop, and implement marketing and brand communication initiatives.

• Demonstrated success in building brands, with a strong focus on omnichannel marketing, digital marketing, portfolio management, and innovation development.

• Strong communication and teamwork skills, with a proven ability to align cross-functional teams toward shared objectives.

• Excellent skills in strategic planning and analytical reasoning.

• Willingness to learn and a can-do attitude individual.

• Adapt quickly and manage multiple projects in a dynamic, fast-changing environment, often influenced by real-time developments and external factors.

• Demonstrate the ability to collaborate across all levels of the organization.

• Stay externally connected by identifying strategic opportunities and engaging with a broad range of stakeholders, including media, business leaders, NGOs, government officials, and key opinion leaders.

• Fluent in both English and Bahasa Indonesia.

• Attractive total compensation of salary, festive allowance, and annual bonus

• Private Health Insurance

• Working device provided

• Employee Development Program

• Flexible Working Arrangement

• Culture programs

• Mental Health & Well-being program

• Various club and Engagement activities

• Anniversary Leave