Senior Manager, Product

FFM Berhad; Sungai Buluh; On-site; IDR 300,000,000 - 400,000,000; Full time

Job summary

An established industry player is seeking a dynamic individual to lead brand marketing and product management initiatives. This role involves developing financial budgets, executing marketing strategies, and conducting market analyses to drive business growth. The ideal candidate will have extensive experience in the FMCG sector, strong analytical skills, and the ability to manage complex product portfolios. Join a forward-thinking company that values collaboration and innovation, where your contributions will directly influence strategic decisions and enhance organizational effectiveness. If you are passionate about marketing and product development, this opportunity is perfect for you.

Qualifications

• 8-12 years of experience in FMCG industry required.
• Strong understanding of branding tools and processes essential.

Responsibilities

• Develop annual financial budgets and manage A&P budgets.
• Conduct demand forecasting and oversee inventory control.
• Establish relationships with suppliers and manage consumer complaints.

Skills

Analytical Skills

Communication Skills

Project Management

Brand Marketing

Product Management

Decision Making

Education

Diploma in Business Studies

Degree in Marketing

Master's in Business Studies

Tools

Microsoft Office Suite

Job description

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Job Responsibilities

Develop annual financial budgets for each brand, setting sales targets, advertising and promotional (A&P) budgets, profit margins, and gross profit and loss (P&L) projections.

Develop, plan, and execute brand initiatives, including ATL (Above-the-Line) and BTL (Below-the-Line) marketing, product launches, in-store promotions, merchandising support, and on-ground events. Manage the A&P budget, monitor allocations, and ensure a strong return on investments.

Oversee product costing and pricing strategies, ensuring profitability while considering market dynamics, competitive positioning, and cost structures.

Demand Forecasting & Inventory Management

Conduct demand forecasting, analyze sales trends, and oversee inventory control to ensure optimal stock levels.

Market Analysis & Business Insights

Conduct periodic market trend analyses and business reviews with key stakeholders and the sales team, using insights to drive strategic decision-making.

Product Development & Lifecycle Management

Identify opportunities for new product development, collaborate with suppliers and principals to enhance product offerings, and ensure compliance with local regulations, including packaging and labelling standards.

Stakeholder & Partner Relations

Establish and maintain strong relationships with principals, suppliers, advertising agencies, and other external partners to ensure seamless execution of marketing and product strategies.

Manage consumer complaints related to product quality and accessibility, address trade/principal concerns regarding distribution and pricing, and ensure regulatory compliance with governmental bodies such as the Ministry of Domestic Trade and the Ministry of Health.

General Support

Serve as a role model and advocate for the company’s culture, values, and ethical standards both internally and externally.

Demonstrate flexibility in responsibilities, proactively contributing to both department and overall business objectives.

Support ad-hoc projects and provide expertise as required to enhance organizational effectiveness.

Education & Qualification

A Diploma, Degree, or master’s in business studies, Marketing or a related field.

A minimum of 8 to 12 years of relevant experience, preferably in the FMCG (Fast-Moving Consumer Goods) industry.

Technical Skills & Professional Knowledge

Extensive experience in brand marketing and product management, with a strong understanding of branding tools and processes.

Proven ability to lead multiple product teams and manage complex product portfolios.

Strong analytical skills to interpret market data and make informed business decisions.

Excellent communication and presentation skills to articulate product vision and strategy effectively.

Ability to prioritize multiple projects and meet deadlines in a fast-paced environment.

Proficiency in Microsoft Office Suite (Excel, Word, Power Point) and other relevant business tools.

Proficiency in English, Malay, and Mandarin is an advantage.

Able to make and assess personal/team decisions and align actions with organisation’s vision and mission.

Able to establish and maintain open/trusting relationships with colleagues and stakeholders to nurture collaborative partnerships and work towards a common goal.

Able to contribute and encourage new ideas and approaches to support business growth; demonstrate openness to and enthusiasm for new initiatives and appropriately challenges the status quo; adapt and improvise quickly, appropriately, and decisively to internal/external changes.

Able to display accountability for team and personal decisions/outcomes and take proactive actions to achieve results with dedication to follow through on commitments; create plans and manage resources to accomplish and deliver self and team’s commitments.

Able to understand and prioritise stakeholders’ needs/expectations and develop solutions to improve service delivery.

Able to appreciate the complex interrelationships between external factors and internal business operations and develop strategic plans in response to market shifts and shocks anchored on organisation's vision, purpose, and strategy.

Able to nurture the culture of learning organisation.

Able to develop strategic plans in response to market shifts and shocks to accomplish organizational goals; adaptability to changes in business landscape.