Senior Manager, B2B Marketing Growth

OffSec; Indonesia; Remote; IDR 1.200.000.000 - 1.500.000.000; Full time

Job summary

A leading cybersecurity firm is looking for a B2B Marketing Growth Senior Manager in Indonesia. This role will drive integrated marketing campaigns to enhance brand visibility and engagement. The ideal candidate has over 4 years of experience in B2B SaaS marketing, demonstrating proficiency in managing multi-channel campaigns. Strong analytical skills and project management capabilities are essential. This is a full-time position with flexible hours from a home office.

Qualifications

• 4+ years of experience managing global or regional campaigns in a B2B SaaS environment.
• Proven success managing multi-channel campaigns across email, paid media, webinars, and organic channels.
• Strong analytical skills and familiarity with data tools.

Responsibilities

• Design and execute end-to-end integrated marketing campaigns.
• Collaborate with regional stakeholders for localization and optimization.
• Monitor key performance metrics and optimize campaigns.

Skills

Integrated marketing strategies

Analytical skills

Project management

Collaboration skills

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Salesforce

Looker

Job description

Overview

OffSec is seeking a data-informed and creative B2B Marketing Growth Senior Manager to drive the planning, execution, and optimization of integrated marketing campaigns that support brand visibility, lead generation, and customer engagement on a global scale. As a core member of the Growth Marketing team, you will lead multi-channel campaigns across digital, email, web, paid media, and events, working closely with cross-functional teams including Product Marketing, Sales, Content, and RevOps.

You will play a pivotal role in orchestrating global marketing efforts aligned with our go-to-market strategy, delivering measurable business impact. This is an opportunity to help shape a fast-growing brand in the cybersecurity space and work at the intersection of marketing strategy, execution, and analytics.

Duties and responsibilities

• Design and execute end-to-end integrated marketing campaigns across global regions to drive awareness, pipeline growth, and revenue.
• Collaborate with regional stakeholders to ensure localization, cultural relevance, and channel optimization.

Cross-Functional Collaboration

• Partner with Product Marketing, Content, and Sales teams to develop campaign messaging, assets, and audience segmentation strategies.
• Align campaigns with lifecycle stages, personas, and verticals to ensure cohesive engagement and conversion.

Performance Tracking & Optimization

• Monitor key performance metrics (impressions, CVR, MQLs, SQLs, pipeline contribution) and optimize in-flight campaigns based on data.
• Use A/B testing and attribution tools to continuously improve conversion paths and campaign ROI.

Project Management

• Build and maintain a global campaign calendar and ensure timely delivery of assets and launches.
• Manage campaign budgets, timelines, and third-party vendors where needed.
• Leverage HubSpot and Salesforce for campaign execution and reporting.
• Partner with Revenue Operations to ensure campaign data integrity and integration across platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience managing global or regional campaigns in a B2B SaaS environment.
• Deep understanding of integrated marketing strategies, campaign funnel metrics, and digital best practices.
• Proven success managing multi-channel campaigns across email, paid media, webinars, and organic channels.
• Strong analytical skills and familiarity with data tools (e.g., Looker, Salesforce, and HubSpot).
• Exceptional project management and collaboration skills in a fast-paced, remote-first organization.
• Ability to operate across time zones and work autonomously with minimal oversight.

Working conditions

This role is a full-time salaried position. Work hours for this position are flexible and will be performed from a home office.

Direct reports

This position has no direct reports.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.