Senior E-Commerce Marketing Data Analyst

Like Bug Sdn Bhd; Sungai Buluh; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading company in the E-commerce sector is looking for a Senior Marketing Data Analyst to join their team in Indonesia. This role includes analyzing marketing data to drive data-led decisions, developing dashboards, and collaborating across teams to align insights with business goals. Candidates should have strong analytical skills and over 5 years of experience in data analysis within a marketing context.

Qualifications

• 5+ years in Data Analysis or marketing analytics, ideally in E-commerce.
• Strong business acumen to translate data insights into actions.
• Excellent communication for presenting data to stakeholders.

Responsibilities

• Collect, analyze, and interpret e-commerce and marketing data.
• Develop dashboards to track KPIs and campaign performance.
• Analyze customer journeys to optimize touchpoints.

Skills

Analytics Platforms

Data Visualization

Marketing Tools

E-Commerce Platforms

Databases

Problem Solving

Attention to Detail

Numerical Skills

Tools

Microsoft Office

Google Analytics

Power BI

Tableau

Job description

Senior E-Commerce Marketing Data Analyst

Collect, analyze, and interpret e-commerce and marketing data.

Develop dashboards (Google Analytics, Power BI, Tableau) to track KPIs and campaign performance.

Conduct A/B testing, funnel analysis, and cohort analysis to identify trends.

Analyze customer journeys to optimize touchpoints (email, ads, landing pages).

Monitor competitors and industry trends to identify growth opportunities.

Leverage predictive modeling to forecast sales and marketing outcomes.

Analyze product performance, pricing strategies, and inventory trends.

Identify drop-off points in the checkout process and suggest improvements.

Measure the impact of promotions, discounts, and loyalty programs.

Work with marketing, sales, and product teams to align data insights with business goals.

Skills required include proficiency in Analytics Platforms, Data Visualization, Marketing Tools, E-Commerce Platforms, and Databases.

Requirements

• 5+ years in Data Analysis or marketing analytics (senior-level experience).
• Preferably experience in a marketing/E-commerce environment.
• Strong business acumen to translate data into actionable strategies.
• Excellent communication skills for presenting insights to stakeholders.
• Problem-solving mindset with attention to detail.
• Strong numerical and analytical skills.
• Proficient in Microsoft Office (Excel/PowerPoint).