Senior Digital Marketing Specialist

McEasy; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

McEasy is seeking a Senior Digital Marketing Specialist in Surabaya to lead digital marketing campaigns, manage diverse media channels, and analyze performance metrics. The ideal candidate will possess a degree in marketing and 1-3 years of experience in performance marketing, with proficiency in tools like Google Ads and Facebook Ads. Join us to shape innovative marketing strategies and drive successful outcomes!

Qualifications

• 1-3 years of experience in digital marketing focused on performance marketing.
• Proven track record in optimizing performance marketing campaigns.
• Experience in A/B testing and improving conversion rates.

Responsibilities

• Manage end-to-end digital marketing campaigns (Meta Ads, Google Ads).
• Execute and optimize media campaigns and email marketing.
• Collaborate with cross-functional teams and mentor junior members.

Skills

Campaign Planning & Execution

Digital Channel Management

Analytics and Reporting

Team Collaboration

SEO Strategies

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Ads

Facebook Ads

Job description

McEasy, Indonesia's leading web and mobile logistic system, is looking for aSenior Digital Marketing Specialist to join our ever-growing team. If you are a keen learner, self-driven, and looking to be a part of a team that is passionate with helping each other, we want to hear from you.

What will you do?

• Campaign Planning & Execution: Translate campaign strategies into executable digital plans by managing end-to end digital marketing campaigns (Meta Ads, Google Ads, Email, WhatsApp, Website)
• Digital Channel Management: Execute and optimize paid and organic media campaign, coordinate with content and design teams for ad creatives and landing pages and build and launch email campaigns for nurturing and product updates.
• Analytics and Reporting: Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns. Provide regular reports with actionable insights with quick optimizations to improve campaign effectiveness.
• Team Collaboration: Collaborate with cross-functional teams, including PMM, commercial, and creative teams, to ensure alignment in marketing efforts. Provide guidance and mentorship to junior members of the digital marketing team
• Stay Updated and Creative in Strategy: Keep abreast of industry trends, emerging technologies, and best practices in performance marketing. Implement new tools and techniques to enhance campaign performance

Qualifications:

• Bachelor’s degree in marketing, Communications, or related field.
• Minimum 1-3 years of experience in digital marketing, with a focus on performance marketing.
• Proven track record in planning, executing, and optimizing performance marketing campaigns across channels to achieve KPIs like ROAS, CPA, and conversion rates.
• Proficiency with Google Ads, Facebook Ads, Campaign Strategy and other performance marketing tools.
• Experience improving website and landing page conversion rates, conducting A/B tests, collaborating with design/content teams, and understanding SEO strategies for better organic search rankings.

• Placement : Surabaya

Ready to rock the digital marketing world? Join us in shaping the future of performance marketing! Let's hustle together and make some serious waves in the industry. Apply now and let's make magic happen!