Senior Digital Marketing Specialist

WEBARQ (PT Web Architect Technology); Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A digital agency in Jakarta, Indonesia is seeking a performance marketing professional to drive customer conversions and retention. The ideal candidate will have a Bachelor’s degree and 3–5 years of experience managing performance marketing campaigns. You will collaborate with teams, manage SEM campaigns, and present insights to clients while staying ahead of digital trends.

Qualifications

• Minimum 3–5 years of proven experience in performance marketing.
• Strong skills in managing SEM campaigns.
• Passion for growth marketing & experimentation.

Responsibilities

• Develop strategic funnels & customer journeys to drive conversions.
• Manage SEM campaigns & ensure ROI-focused media planning.
• Analyze performance and present recommendations.

Skills

Google Ads

Meta Ads

TikTok Ads

Data-driven mindset

Excellent communication skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

GA4

Job description

Overview

Develop strategic funnels & customer journeys to drive conversions & retention. Manage SEM campaigns & ensure ROI-focused media planning & buying. Analyze performance, generate insights, and present recommendations to clients. Stay ahead of digital trends and apply them to campaigns. Collaborate with cross-functional teams and mentor junior marketers.

Responsibilities

• Develop strategic funnels & customer journeys to drive conversions & retention.
• Manage SEM campaigns & ensure ROI-focused media planning & buying.
• Analyze performance, generate insights, and present recommendations to clients.
• Stay ahead of digital trends and apply them to campaigns.
• Collaborate with cross-functional teams and mentor junior marketers.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent practical experience).
• Minimum 3–5 years of proven experience in managing performance marketing campaigns, preferably in a digital agency.
• Strong skills in Google Ads, Meta Ads, TikTok Ads.
• Solid knowledge of GA4, tracking, and attribution models.
• Data-driven mindset, with passion for growth marketing & experimentation.
• Excellent communication, presentation, and client management skills.

About PT. Web Architect Technology

PT. Web Architect Technology is a digital agency based in Jakarta, Indonesia. Our company mission is to design beautiful, conversion-friendly websites, drive targeted website traffic, and create compelling online experiences that connect emotionally with our client's target audience.

We are looking for talented people with a passionate, self-motivated individuals who are driven toward performance excellence to advertise our clients' products / brand online.