Senior Digital Marketing Specialist

Dream Forge Creation; Daerah Khusus Ibukota Jakarta; On-site; USD 30.000 - 50.000; Full time

Job summary

Dream Forge Creation is seeking a Senior Digital Marketing Specialist to drive performance across major ad platforms like Google and TikTok. This role requires a strategic mind, with deep knowledge of digital marketing channels, collaboration skills, and the ability to analyze data for continuous improvement. Join a dynamic team dedicated to reshaping the gaming industry in a supportive and inclusive environment.

Benefits

Private health insurance for you and dependents

Supportive and inclusive work environment

Opportunities for collaboration with international teams

Qualifications

• Minimum 3 years in performance marketing, ideally in games or digital marketing agency.
• Strong technical knowledge of major digital advertising platforms.
• Experience in user acquisition for mobile games or apps.

Responsibilities

• Lead strategy and execution of paid advertising campaigns across platforms.
• Analyze campaign performance to drive continuous improvement.
• Collaborate with creative teams to align ad creatives with marketing goals.

Skills

Performance Marketing

Collaboration

Data Analysis

Fluency in English

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Canva

Adobe Suite

Job description

About the Company

Dream Forge Creation, is an innovative game publisher on a mission to reshape the gaming industry. We believe in the power of in-person collaboration to drive creativity, innovation, and strong team dynamics.

About the Role

As a Senior Digital Marketing Specialist, you will lead the strategy, execution, and performance analysis of paid advertising campaigns across major platforms such as Google Ads, Meta Ads, and TikTok Ads. You will work closely with creative, product, and data teams to optimize performance, align with brand goals, and drive measurable growth in player acquisition and engagement.

Key Responsibilities

• Plan, execute, and optimize global paid media campaigns across Google, Meta (Facebook/Instagram), and TikTok.
• Analyze campaign performance and generate actionable insights to drive continuous improvement and ROI.
• Collaborate with creative and content teams to ensure ad creatives align with marketing objectives and resonate with target audiences.
• Monitor budgets, bid strategies, A/B tests, and KPIs to maximize performance.
• Stay updated on platform changes, trends, and best practices in digital advertising and the gaming industry.
• Prepare regular performance reports and present strategic recommendations to stakeholders.
• Support localization efforts to tailor campaigns for different regions and player personas.

Requirements

• Minimum 3 years of hands-on experience in performance marketing, preferably in a games company or digital marketing agency.
• Deep technical knowledge of Google Ads, Meta Ads, and TikTok Ads platforms.
• Proven ability to analyze and interpret marketing data (e.g., CTR, CPA, ROAS) and make strategic decisions based on insights.
• Solid understanding of ad formats, targeting strategies, and content best practices across different platforms.
• Fluency in English (both written and spoken) is a must.
• Strong communication and collaboration skills.
• Experience working in fast-paced, agile environments with international teams is a plus.
• Availability to join immediately is preferred.

A Must Have Requirements:

• Experience in user acquisition for mobile games or apps.
• Familiarity with MMPs (Mobile Measurement Partners) such as Adjust, Appsflyer, or Singular.
• Basic understanding of creative tools (e.g., Canva, Adobe Suite) or video editing is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field.

What We Offer:

• A supportive and inclusive work environment that fosters growth and development.
• Private health insurance for you and your dependents.
• Opportunities to collaborate with international teams and gain global exposure.
• Be part of an innovative and passionate team within a growing company.

By applying to this position, you agree to allow us to conduct background checks as part of the recruitment process. Only shortlisted candidates will be contacted.

Equal Opportunity Statement

At Dream Forge, we're all about building a diverse, inclusive team where every voice counts. We know innovation thrives when people from all walks of life come together. As a fast-moving startup, we’re committed to creating a culture that’s empowering, collaborative, and full of respect. Diversity is at the heart of how we create, solve, and innovate. Together, we’re shaping the future with a team as dynamic as the world we impact.