Senior Digital Marketing Manager

hlab Indonesia; Daerah Khusus Ibukota Jakarta; On-site; USD 30.000 - 60.000; Full time

Job summary

A leading company in digital marketing seeks a Digital Marketing Manager to lead their strategic efforts. This role involves developing comprehensive marketing strategies, collaborating with teams for content optimization, and leveraging analytics for campaign performance improvement. Ideal candidates will have significant experience in managing digital marketing initiatives, a strong leadership presence, and excellent communication skills.

Qualifications

• 5-8 years in marketing, with 2 years in a leadership role.
• Strong background in digital marketing strategies including SEO, SEM, content, and email marketing.
• Deep understanding of digital marketing trends and customer behavior.

Responsibilities

• Develop and execute digital marketing strategies to enhance brand awareness and generate leads.
• Lead and mentor a team of marketing managers and collaborate across functions.
• Prepare monthly performance reports and assess ROI for decision-making.

Skills

Communication Skills

Digital Marketing Strategies

Leadership

Analytical Skills

Education

Bachelor’s Degree in Business Administration/Management, Marketing, or related fields

Job description

Digital Strategies: Develop and execute digital marketing strategies that support company objectives, enhance brand awareness, increase customer engagement, and generate leads.

Content Collaboration: Collaborate with cross-functional teams, including internal marketing and external agencies, to create and optimize digital content across channels such as social media, websites, email, and advertising.

Campaign Management: Develop and implement social media strategies tailored to platforms like Facebook, Instagram, TikTok, Google, and YouTube, making adjustments to improve performance.

Analytics and Optimization: Use advanced analytics tools to monitor digital marketing performance, analyze data, and provide insights and recommendations for ongoing improvement.

Trend Monitoring: Stay updated with the latest digital marketing tools and technologies, evaluate their benefits, and recommend new tools to enhance marketing effectiveness.

Leadership: Lead and mentor a team of marketing managers, providing guidance, support, and performance evaluations. Foster a creative, collaborative environment that encourages innovation and cross-functional teamwork.

Reporting: Prepare monthly performance reports, assess ROI, and make informed decisions on resource allocation to meet business goals.

Qualifications and Experience:

• Education: Bachelor’s Degree or higher in Business Administration/Management, Marketing, Commerce, or related fields. Advanced degrees are a plus but practical experience is highly valued.
• Experience: 5-8 years in marketing, with at least 2 years in a leadership role. Proven experience managing digital budgets and resources for impact and ROI.
• Communication Skills: Excellent written and verbal communication skills.
• Technical Proficiency: Strong background in digital marketing strategies, including social media, SEO, SEM, content, and email marketing.
• Industry Knowledge: Deep understanding of digital marketing trends, market dynamics, and customer behavior.

Note: The job posting appears to be ongoing and active based on the provided description.