Senior Brand Manager

WireHire; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading beverage company in Jakarta Utara is seeking a Senior Brand Manager to enhance brand presence and drive market growth. The successful candidate will have a strong beverage industry background and at least 8 years of brand management experience. Key responsibilities include developing brand strategies, managing brand activities, and analyzing market data. Competitive salary and comprehensive benefits are offered.

Benefits

Competitive salary and annual bonus

Comprehensive benefits package

Professional growth opportunities

Qualifications

• Minimum of 8 years of experience in brand management, preferably in beverages or health products.
• Excellent communication and interpersonal skills.
• Strong analytical skills for data reporting.

Responsibilities

• Develop and implement brand strategies to enhance market presence.
• Manage and oversee all brand-related activities.
• Conduct regular market visits for insights.

Skills

Brand strategy development

Budget management

Market analysis

Communication skills

Problem-solving

Education

Bachelor's degree in Marketing

Master's degree (preferred)

Job description

Position Overview:The Senior Brand Manager will play a crucial role in managing and enhancing the brand's presence in the market. The ideal candidate will have a strong background in the beverage industry, particularly with effervescent and ready-to-drink products, or in health-related instant products and supplements. This role requires a strategic thinker who can balance corporate directives with independent decision-making, ensuring the brand's continued growth and market relevance.

Key Responsibilities:

• Develop and implement brand strategies to enhance market presence and drive sales.
• Manage and oversee all brand-related activities, ensuring alignment with corporate goals.
• Liaise with internal operations, sales channels, and marketing teams to ensure cohesive brand messaging.
• Conduct regular field visits to gather market insights and ensure brand consistency.
• Plan and manage the marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Prepare, analyze, and report data using manual systems, providing actionable insights to the senior management.
• Adapt to changing market conditions and internal directives, demonstrating flexibility and proactive problem-solving.

Skills and Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.
• Minimum of 8 years of experience in brand management, with a focus on the beverage industry or health-related products.
• Demonstrated experience in budget management and marketing ROI calculations.
• Strong analytical skills with the ability to prepare, analyze, and report data manually.
• Excellent communication and interpersonal skills, with the ability to liaise effectively with internal and external stakeholders.
• Proven ability to adapt to changing environments and manage multiple tasks simultaneously.
• Experience in both corporate and independent decision-making structures is highly desirable.

Rewards and Benefits:

• Competitive salary and annual incentive/yearly bonus.
• Comprehensive benefits package including BPJS and private health insurance.
• Meal and communication allowances.
• Opportunities for professional growth and development within a dynamic industry.