Senior Associate Performance Marketing Manager - Metasearch

PT Trinusa Travelindo; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading tech startup in Jakarta seeks a Senior Associate Performance Marketing Manager to lead metasearch marketing strategies. The ideal candidate will demonstrate strong analytical skills, a proven ability in campaign management, and leadership in a dynamic environment. This role offers an opportunity to drive impactful marketing initiatives within the Indonesian travel sector.

Qualifications

• 5+ years of experience in performance marketing or related fields.
• Experience with A/B testing and performance optimization.
• Proven track record of managing search campaigns.

Responsibilities

• Lead development and execution of data-driven marketing strategies.
• Oversee management of metasearch campaigns and budget allocation.
• Negotiate advertising models and manage external relationships.

Skills

Analytical skills

Critical thinking

Communication skills

Attention to detail

Education

Bachelor's degree in Marketing, Business, Math, Engineering or related field

Tools

Excel

Google Data Studio

Tableau

BigQuery

SQL

Python

Job description

Senior Associate Performance Marketing Manager - Metasearch

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

• Lead the development and execution of data-driven metasearch marketing strategies aligned with business goals
• Plan and conduct A/B testing and make data-driven adjustments to bids and product selection to optimize campaigns for better results on metasearch platforms.
• Oversee the end-to-end management of metasearch campaigns, including budget allocation, and inventory performance analysis
• Plan and implement innovative strategies and tactics to maximize campaign effectiveness and boost revenues
• Work closely with other teams (Sales & Marketing team, growth team, pricing team, product team, etc) to ensure cohesive and effective campaigns
• Manage relationships with external vendors, agencies, and technology partners to enhance campaign performance and innovation, detect any new opportunities as source of growth
• Negotiate advertising buying models with metasearch partners to ensure cost-effective and efficient campaign execution
• Develop and manage the metasearch marketing budget, ensuring efficient allocation of resources
• Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.
• Able to explain complex data in a way that is understandable for non-technical audiences.
• Mentor and lead a team of metasearch marketing professionals, foster a collaborative and high-performance culture within the team
• Up-to-date with the latest trends and changes in the metasearch industry, including platform algorithm updates, user behavior shifts, and emerging competitor strategies.

Requirements

- Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.

• 5+ years of experience in performance marketing, marketing technology, growth marketing, or data/BI
• Proven track record of managing and optimizing search campaigns, metasearch or shopping ads are a plus
• Experience with A/B testing and performance optimization techniques
• Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
• Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
• Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Strong attention to detail and organizational skills
• Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)
• Proven track record of managing team members
• Proficiency in BigQuery, SQL, or Phyton is a plus

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.