Senior Associate Performance Marketing Manager

PT Trinusa Travelindo; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A tech startup in Jakarta is seeking a Senior Associate Performance Marketing Manager to lead display advertising campaigns. The role involves strategy development, performance analysis, and team management. Candidates should have over 5 years of experience in digital marketing and be proficient in relevant tools. This position offers an exciting opportunity to grow in a dynamic workplace committed to innovation.

Qualifications

• 5+ years of experience in digital marketing, especially in digital app business.
• Expertise in managing and optimizing display advertising campaigns.
• Proficiency with A/B testing and performance optimization techniques.

Responsibilities

• Develop and implement advertising strategies.
• Lead the execution of display campaigns across various platforms.
• Analyze campaign performance using analytic tools.
• Identify optimization opportunities to enhance ROI.

Skills

Display advertising strategies

Digital marketing tools

Team management

A/B testing

Campaign optimization

Education

Bachelor's degree in Marketing, Business, Math, or Engineering

Tools

Google Ads

Facebook Ads Manager

Tableau

Google Analytics

Job description

Senior Associate Performance Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

• Develop and implement comprehensive display advertising strategies that align with overall marketing and business objectives.
• Lead the planning, execution, and optimization of display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
• Oversee end-to-end management of display campaigns, from creative development to media buying and performance analysis.
• Conduct a thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.
• Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.
• Identify optimization opportunities/growth, and analyze the impact and effort required
• Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives
• Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising
• Develop and maintain a testing roadmap to continuously improve campaign effectiveness
• Capable of leading and managing small to medium projects with minimal supervision, which can potentially create value for the whole team. Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.

Requirements

• Graduated from a reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field.
• 5+ years of experience in digital marketing with expertise in digital app business is a plus
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)
• Experience with A/B testing and performance optimization techniques
• Proven track record of managing a team and optimizing display advertising campaigns

We are a tech startup based in Jakarta, aiming to revolutionize the Indonesian travel marketplace. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! Traveloka is an equal opportunities employer and welcomes applications from diverse candidates.