Senior Associate Performance Marketing Manager

Traveloka; Daerah Khusus Ibukota Jakarta; On-site; USD 30,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior Associate Performance Marketing Manager to lead innovative digital marketing campaigns. In this dynamic role, you will support the digital marketing manager in executing strategies that drive customer acquisition and enhance online presence. You'll leverage your analytical skills to track performance metrics and optimize campaigns across various channels. This is a fantastic opportunity to grow within a fast-paced environment, where your contributions will directly impact the company's success. If you thrive on challenges and have a passion for data-driven marketing, this role is perfect for you.

Qualifications

• 5+ years of experience in digital marketing with a focus on Display.
• Strong analytical skills for data-driven decision making.
• Proficiency in tools like Excel, Tableau, and Google Data Studio.

Responsibilities

• Manage overall marketing campaigns for Experience products.
• Analyze data to identify market trends and user behavior.
• Optimize digital marketing strategies to enhance ROAS.

Skills

Digital Marketing

Data Analysis

Campaign Management

Analytical Skills

Critical Thinking

Tools

Excel

Tableau

Google Data Studio

Job description

Senior Associate Performance Marketing Manager page is loaded

Senior Associate Performance Marketing Manager

Apply locations Singapore - Local Office time type Full time posted on Posted 14 Days Ago job requisition id R0005537

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

Responsibilities

● Supporting digital marketing manager in managing overall marketing campaign for one or more products for Experience products.

● Track and measure all digital marketing metrics including, but not limited to, actual spend, conversion volumes, ROAS metrics, optimization per day, GDS, etc.

● Analyze large set of data to identify market trends, user behavior, and insights for recommendation of marketing and business strategy.

● Manage campaign budget effectively by planning for seasonality factor through accurate forecasting, rigorous testing, and agile optimization.

● Perform ongoing keyword research, expansion and optimization on weekly basis.

● Responsible in campaign execution in one or more display media sub-channels, e.g. Facebook, Instagram, Google Display Network, Programmatic Media

● Analyze and assess the performance of online advertising campaigns and translate quantitative and qualitative data into insights and recommendations for revising the campaign strategy..

● Correlate quantitative and qualitative data to generate new campaigns, taking into consideration consumer behavior, product selection, and potential revenue.

● Growth-hack organic digital marketing investment by implementation of scalable digital marketing across channels covering key identified target consumers.

● Hands on in optimizing, driving digital marketing excellence in new market by multi folding ROAS to help support sustainable growth in customer acquisition strategy.

● Plan short and medium term marketing growth strategy in respective country, responsible for overall digital marketing budget and usage.

Requirements

• 5+ years of experience in digital marketing with a focus on Display

• Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability

• Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis - Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence

• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

• Strong attention to detail and organizational skills - Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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