Senior Ads Specialist

MARKETING

SENIOR

FULL-TIME

Updated 2024-01-12

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POSITION Senior Ads Specialist

TEAM Marketing

POSITION LEVEL Senior

POSITION TYPE Full-time

POSITION LOCATION Malang, Indonesia

OUTLINE

• Company Description
• Qualification
• Job Description
• Skills
• Tools
• Benefits
• Recruitment Pipeline
  
  

Company Description

cmlabs is a brand under PT CMLABS INDONESIA DIGITAL, specializes in the SEO field, and was established in 2019. We use to stand in a new term as Software as a Service (SaaS) and located in two big cities in Indonesia, Jakarta, and Malang. This company was initiated with an idea to help companies or enterprises increase the visibility of their brand on the internet. cmlabs serve users in SEO Consultant, Content Writing, Content Marketing, and also have a product such as SERPs Trackers and SEO Tools. SEO Tools are free and available for users who focus on webmaster and SEO writing. cmlabs will expand to a bigger market to present SEO products and serve SEO activities on a global scale for enterprises.

Responsibilities

• Lead and manage a team of Ads Specialists, providing guidance, support, and mentorship to ensure optimal performance.
• Develop and implement comprehensive advertising strategies and campaigns across multiple platforms, including search engines, social media, display networks, and video platforms.
• Conduct thorough market research and analysis to identify target audiences, industry trends, and opportunities for campaign optimization.
• Collaborate with cross-functional teams, including marketing, creative, and analytics, to align advertising efforts with overall business goals and objectives.
• Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and make data-driven recommendations for improvement.
• Stay up-to-date with the latest digital advertising trends, tools, and platforms, and proactively propose innovative strategies to enhance campaign effectiveness and efficiency.
• Manage advertising budgets, allocate resources appropriately, and ensure campaigns are delivered within the allocated budget.
• Provide regular reports and updates on campaign performance, key insights, and recommendations to stakeholders and senior management.
  
  

Qualifications

• Proven experience 2 years working in digital advertising, preferably in a leadership role.
• Extensive knowledge of various digital advertising platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Proficiency in using analytics tools to analyze campaign performance and optimize strategies, such as Google Analytics, Google Ads, or Facebook Business Manager.
• Excellent analytical skills and ability to interpret complex data sets to drive actionable insights.
• Strong leadership and team management skills, with the ability to motivate and inspire a team of Ads Specialists.
• Exceptional organizational and project management skills, with the ability to handle multiple campaigns and priorities simultaneously.
• Excellent communication skills, both written and verbal, with the ability to present complex concepts and strategies to stakeholders at all levels.
• Creative thinking and problem-solving abilities, with a focus on driving innovation and continuous improvement.
• Passion for staying up-to-date with the latest digital advertising trends, tools, and industry advancements.
  
  

Skills

Marketing Strategy

Team Leadership

Project Management

Communication

Market Research

Tools

Google Analytics

Google Ads

Facebook Business Manager

Company Perks

Sharing session

We want to make sure that everyone can grow in cmlabs. We are driven by the idea that knowledgeable employees are the biggest assets in the company.

Peer learning

Peer learning enables you to collaborate with your colleagues and learn new skills. Any collaboration of peers can be considered as peer learning and we believe it will narrow knowledge gaps between the employees.

Webinar

Through webinar, we can reach out to communities outside cmlabs. As we reach out to more people in professional settings, we also sharpen our skills in public speaking.

Competitive compensation

We care about our employees' financial well-being, which is why we make sure it meets their expectations.

Regular bonus and equity refresh opportunity

The more you perform well, the more bonus you will receive.

Six-month salary equity analysis and adjustment

We evaluate everyone's performance every six months to adjust and possibly raise the salary.

Hybrid Working Environment

We use hybrid work in accordance with the company's arrangement.

Flexible Working Hours

We encourage our employees to take advantage of flexible working hours. They can choose when they want to work the most during the day. This is an effective way to increase work-life balance.

Paid leave

Annual leave, sickness, and any special events are considered paid leave. We want our employees to take time off so that they can come back with other valuable opportunities.

Unpaid leave

In certain conditions, unpaid leave is granted to our employees. We make sure everyone has their rights.

Part-time

We have a part-time program that can benefit students or anyone who wants to participate in achieving our mission.

Employment insurance and health insurance

We provide comprehensive healthcare and employment insurance for a better quality of life.

Comfort office

To increase productivity, we provide a cozy office, complete with a garden and other comfortable facilities.

Breakfast and lunch

Working in a pleasant atmosphere might not be enough. You probably need something more. Food will be perfect to cheer up everyone in the office.

Sharing session

We want to make sure that everyone can grow in cmlabs. We are driven by the idea that knowledgeable employees are the biggest assets in the company.

Peer learning

Peer learning enables you to collaborate with your colleagues and learn new skills. Any collaboration of peers can be considered as peer learning and we believe it will narrow knowledge gaps between the employees.

Webinar

Through webinar, we can reach out to communities outside cmlabs. As we reach out to more people in professional settings, we also sharpen our skills in public speaking.

Competitive compensation

We care about our employees' financial well-being, which is why we make sure it meets their expectations.

Regular bonus and equity refresh opportunity

The more you perform well, the more bonus you will receive.

Six-month salary equity analysis and adjustment

We evaluate everyone's performance every six months to adjust and possibly raise the salary.

Hybrid Working Environment

We use hybrid work in accordance with the company's arrangement.

Flexible Working Hours

We encourage our employees to take advantage of flexible working hours. They can choose when they want to work the most during the day. This is an effective way to increase work-life balance.

Paid leave

Annual leave, sickness, and any special events are considered paid leave. We want our employees to take time off so that they can come back with other valuable opportunities.

Unpaid leave

In certain conditions, unpaid leave is granted to our employees. We make sure everyone has their rights.

Part-time

We have a part-time program that can benefit students or anyone who wants to participate in achieving our mission.

Employment insurance and health insurance

We provide comprehensive healthcare and employment insurance for a better quality of life.

Comfort office

To increase productivity, we provide a cozy office, complete with a garden and other comfortable facilities.

Breakfast and lunch

Working in a pleasant atmosphere might not be enough. You probably need something more. Food will be perfect to cheer up everyone in the office.

Recruitment Pipeline

• Application Review
  
  

In this stage, your CV will be screened, assessed, and determined whether you pass or not.

• Pre-assessment Test
  
  

The pre-assessment test is a test to assess your skills and knowledge about the position that you're applying for.

• HR Interview
  
  

In this interview, our HR will assess your personality and to understand whether you're the right fit for the position that you're applying for or not.

• User Interview
  
  

Here, the user will conduct the interview to find out how much you know about the technical skills of the job and the chemistry between the user and you.

• Final Interview
  
  

The final job interview is the end of the interview process. It's likely your last point of contact with interviewers before you find out whether or not you will be getting a job offer.