SEM Specialist

Campaign Management & Optimization:
- Plan, create, and manage paid search campaigns across platforms.
- Conduct keyword research, identify trends, and implement bid strategies to increase performance.
- Optimize campaigns regularly to maximize ROI by improving Quality Score, ad rank, and conversion rates.
- Analyze and adjust bidding strategies based on performance data and market trends.

Performance Reporting & Analysis:
- Generate regular reports on key performance metrics (KPIs).
- Provide insights and recommendations based on campaign performance and data analysis.
- Conduct A/B testing on ads, landing pages, and strategies to improve conversion rates.

Keyword Research & Strategy:
- Conduct thorough keyword research to identify high-value search terms for paid campaigns.
- Analyze competitors' paid search efforts and develop strategies to outperform them.
- Manage keyword bidding strategies and ad copy to align with the target audience's search intent.

Budget Management:
- Develop and manage the SEM budget to ensure that spend is optimized for the highest possible return.
- Allocate budgets effectively across various campaigns.