SEA Activation Marketing Executive (Transportation & Energy Group)

3M; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A global leader in innovation is seeking a SEA Activation Marketer to lead marketing activation programs. This role involves coordination with various stakeholders to enhance demand generation, improve sales enablement, and ensure marketing strategies align with business objectives for growth. Candidates should have a bachelor’s degree in marketing or business and significant experience in B2B marketing.

Qualifications

• 5 years’ experience in B2B Marketing in industrial segments.
• Experience in developing integrated marketing campaigns in SEA.
• Ability to adapt to changing market conditions.

Responsibilities

• Leading strategic activation of demand generation programs and channel campaigns.
• Monitoring and optimizing demand generation programs with analysis of marketing data.
• Launching new products and implementing price strategies.

Skills

Interpersonal skills

Problem-solving skills

Communication skills

Market segmentation

Education

Bachelor’s degree in marketing or business

Tools

PPT

Excel

Power BI

SFDC

Job description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

As a SEA Activation Marketer, you are responsible for developing and executing marketing activation programs to support the division’s growth targets. You will track the performance of marketing tactics, including demand generation, sales enablement, and channel activation, ensuring tactics align with the division's priorities. This role involves close coordination with Sales, Technical, and Area Portfolio Leaders to ensure all initiatives are integrated and effectively meet the established timing and effectiveness objectives.

Key Responsibilities:

• Leading strategic activation of prioritized demand generation programs and channel campaigns.
• Driving continuous improvement by monitoring and optimizing demand generation programs in collaboration with the Product and/or Integrated Marketer, including analysis of marketing and SFDC analytics.
• Launching new products and implementing price strategies aligned with business goals.
• Developing localized content tailored to country needs, ensuring it meets customer needs, market trends, and regulatory requirements.

Your Skills and Expertise

To succeed in this role, 3M requires (at a minimum) the following qualifications:

• A bachelor’s degree in marketing or business (preferred).
• Experience in B2B Marketing in industrial segments.
• 5 years’ experience in marketing disciplines such as price, portfolio, end-user, and channel.

Additional qualifications that could help you succeed further include:

• Proven experience in market segmentation and developing integrated marketing campaigns in SEA.
• Strong interpersonal and problem-solving skills.
• Excellent communication skills for interacting with cross-functional stakeholders.
• Problem-solving skills and adaptability to changing market conditions.
• Proficiency in PPT, Excel, Power BI, and experience with SFDC is a plus.

Learn more about 3M’s creative solutions at www.3M.com or on social media @3M.

Please note: Your application may not be considered if you do not provide your education and work history, either by uploading a resume or entering the information directly into the application fields.

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