Overview
To plan and execute the sales plan and strategy for the domestic market of Indonesian spinning units with combined annual sales turnover of USD 75 Mn / Year and volume 30610 MT. Maintain receivables within budget (limit and number of days), achieve budgeted sales volumes and contribution margins, and continuously strive to increase profitability. Focus on continuously increasing value-added product sales and contribute to business and product development activities by exploring new products, new end-use segments, and new customer base.
Responsibilities
- Conduct and review market trend analysis and demand forecasting of various products to meet desired targets for each market pricing decision.
- Ensure analyzing the market trends from previous sales achieved and plan to achieve sales for allocated target quantity 30610 MT/year i.e. USD 75 Mn.
- Monitor trends and seasonality through market visits, discussions with customers, competitors, and trade organizations.
- Decide prices under prevailing market situations and profitability targets within guidelines.
- SALES & REVENUES: Deliver product mix and realization to achieve desired sales and revenues.
- Book orders as per market situation, customer requirements, product viability & available resources.
- Emphasize to utilize all VAP installed equipment. Complete utilization of machines and job doubling arrangements and sale of second quality materials.
- ASSESSMENT OF FINANCIAL HEALTH OF CUSTOMERS FOR PROPOSING CREDIT LIMIT ELIGIBILITY: Prepare detailed customer profile by visiting customers and take references from market to estimate & recommend credit limits ranging from USD 50,000 to USD 2 million.
- Weekly monitoring of the status and to maintain exposure within limit and pursue for critical/delayed exposure, if any.
- FINISHED GOODS DELIVERY: Plan deliveries daily on the basis of customer requirement, credit limits balance & payment position; coordinate with production for timely deliveries.
- Develop the system for capturing market information to support decision making and formulating the strategy for the domestic market. Update information of trade, competitors’ activity and competition.
- Participate in trade fairs and arrange local promotional activities as appropriate.
- DRIVE BUSINESS DEVELOPMENT AND PRODUCT DEVELOPMENT: Tie up with local customers and drive fabric orders, conduct trials, and use company’s products. Regular interaction with customers to develop new value-added products for mutual benefit and enhance customer satisfaction. Obtain references from the market of potential prospects and approach them.
- ADMINISTRATION (BANDUNG OFFICE): Monitoring and controlling financial and administrative management of Bandung premises. Develop and lead the Bandung support staff team. Maintain routine administrative activities of the Bandung office.
- LIQUIDATION OF B-GRADE STOCKS: Timely clearance of B-grade stocks and ensure financial integrity is followed.
- BUILD COMPANY BRAND IN LOCAL MARKET: Promote the company’s brand in the local market and communicate the value proposition with a gradual shift in emphasis.