Sales Director - Food (FMCG)

WireHire; Jakarta Utara; On-site; IDR 45.000.000 - 60.000.000; Full time

Job summary

A leading consumer goods company in Jakarta Utara is seeking a Sales Director Consumer to drive commercial strategy and sales performance in the FMCG sector. The ideal candidate has over 15 years of experience in sales, particularly in the food and beverage industry, with strong leadership and negotiation skills. This role involves leading a sales team, developing strategies, and ensuring revenue growth. Fluency in Bahasa Indonesia and English is required.

Qualifications

• 15 years of sales experience in the FMCG industry, preferably food or beverage.
• 5 years in a senior leadership role.
• Experience managing sales across GT, MT, and e-commerce.

Responsibilities

• Develop and execute sales strategy across all key channels.
• Lead and mentor a high-performing sales team.
• Build and maintain relationships with distributors and retailers.
• Monitor sales performance and adjust strategies.
• Collaborate with marketing and supply chain teams.

Skills

Leadership skills

Negotiation skills

Relationship management

Analytical skills

Fluent in Bahasa Indonesia and English

Education

Bachelor's degree in Business, Marketing, or related field

MBA (preferred)

Job description

We are seeking a driven and results-oriented Sales Director Consumer to lead our client's commercial strategy and execution within the fast-moving consumer goods (FMCG) sector. This role is instrumental in driving sales performance, expanding market share, and strengthening partnerships across all consumer channels modern trade, general trade, and e-commerce.

This is a high-impact leadership role that requires strong business acumen, team leadership, and deep market knowledge, particularly within the food and beverage industry. You will work closely with executive leadership to deliver revenue growth, operational efficiency, and sustained brand presence in a competitive market.

Key Responsibilities

• Develop and execute an end-to-end sales strategy across all key channels to meet revenue, distribution, and market penetration targets.
• Lead and mentor a high-performing sales team, including regional managers, key account managers, and trade marketing professionals.
• Build and maintain strong relationships with distributors, retailers, and key modern trade accounts.
• Monitor sales performance, market trends, and competitor activity to identify opportunities and adjust strategies accordingly.
• Collaborate with marketing, supply chain, and finance teams to ensure integrated business planning and execution.
• Drive commercial excellence through structured processes, data-driven decision making, and continuous improvement initiatives.
• Ensure the team is aligned with brand goals, pricing strategies, and customer service standards.
• Provide regular business reporting and insights to senior leadership and contribute to broader strategic planning.

Qualifications

• Bachelors degree in Business, Marketing, or related field; an MBA is a plus.
• Minimum 15 years of sales experience in the FMCG industry, preferably within the food or beverage sector, with at least 5 years in a senior leadership role.
• Proven success in managing sales across multiple consumer channels (GT, MT, e-commerce).
• Strong leadership skills with the ability to inspire and manage large commercial teams.
• Excellent negotiation, relationship management, and communication skills.
• Fluent in Bahasa Indonesia and English, both verbal and written.
• Highly analytical and results-driven, with strong commercial and financial acumen.