Bachelor’s degree in Marketing, Business Administration, Communication, Hospitality, or related field.
Professional Experience
3–5+ years in sales, marketing, or business development (preferably in event management, hospitality, or creative industries).
Proven track record of meeting/exceeding sales targets.
Experience in managing client relationships and negotiating contracts.
Background in event planning/production is highly preferred.
Core Skills
Sales & Business Development
- Strong networking skills and ability to build long-term client relationships.
- Negotiation, pitching, and closing deals with corporate and individual clients.
- Prospecting and lead generation (B2B & B2C).
Marketing
- Strategic marketing planning (digital & offline).
- Content creation and campaign management (social media, email, PR).
- Branding and market positioning for EO services.
Event-Specific
- Understanding of event life cycle (planning, execution, evaluation).
- Ability to cross-sell and upsell event services (venue, production, sponsorships, etc.).
- Knowledge of current trends in events, entertainment, and experiential marketing.
Soft Skills
- Leadership and team management experience.
- Creative problem-solving & adaptability in fast-paced environments.
- Strong organizational and time-management skills.
- Client-focused mindset with high attention to detail.
Technical Skills
- Familiarity with digital marketing tools (Google Ads, Meta Business, SEO)
- Microsoft Office Suite (PowerPoint, Excel, Word) or G-Suite.
- Knowledge of design/creative tools (Canva, Adobe Suite) is a plus.
Other Requirements
- Willingness to travel and attend events outside office hours.
- Established network in corporate, government, or media sectors is a big advantage.
- High level of professionalism, resilience, and negotiation etiquette