Retail Marketing Manager (Outsource)

HONOR; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading consumer electronics company is seeking a Marketing Executive in Jakarta. Responsibilities include designing marketing strategies for new product launches and managing major promotions. The ideal candidate will have a bachelor's degree and 1-3 years of relevant experience, with strong language skills in English and an understanding of local market dynamics.

Qualifications

• 1-3 years of marketing experience in the retail industry.
• Ability to adapt to frequent on-site execution.

Responsibilities

• Design marketing strategies for new product launches.
• Develop an annual major promotion marketing calendar.
• Design weekend fixed promotion activities.
• Oversee the gift procurement process.

Skills

Familiarity with local Indonesian consumption habits

Activity planning

Material design

Data analysis

Cross-departmental communication

Fluency in English

Education

Bachelor's degree in Marketing, Retail Management, or related fields

Tools

Basic Photoshop/design software operation

Job description

Job Description

1. New Product Marketing Planning and Execution

• Design marketing strategies for new product launches, including preorder offer development.
• Plan and implement in-store theme activities (e.g., new product experience sessions, interactive check-in campaigns) and roadshows to enhance product exposure and sales.
• Coordinate with suppliers and store teams to ensure timely delivery of new product materials and promotional items.

2. End-to-End Management of Major Promotions

• Develop an annual major promotion marketing calendar based on local Indonesian promotional nodes (e.g., Eid al-Fitr, Christmas).
• Plan theme activities for major promotions (e.g., price discounts, lucky draws, live-stream shopping) and drive O2O traffic to stores.

3. Weekend Regular Promotion Operations

• Design weekend fixed promotion activities (e.g., limited-time discounts, exclusive member benefits), formulate activity SOPs, and synchronize with stores for implementation.
• Follow up on on-site activity execution, collect store feedback and consumer data, and optimize the activity experience.

4. Gift Selection and Procurement Management

• Complete the selection of promotional gifts (e.g., giveaways, purchase-with-purchase prizes) and supplier price comparison based on marketing objectives and customer preferences.
• Oversee the gift procurement, inventory management, and distribution processes to ensure cost control and alignment with brand positioning.

Requirements

1. Education and Experience: Bachelor’s degree or above in Marketing, Retail Management, or related fields; 1-3 years of marketing experience in the retail industry.

2. Skill Requirements:

• Familiarity with local Indonesian consumption habits and promotion cycles, with a localized marketing mindset.
• Proficiency in activity planning, material design (basic PS/design software operation), and data analysis.
• Strong cross-departmental communication skills (coordinating with stores, procurement, and design teams), and ability to adapt to frequent on-site execution.
• Language Proficiency: Fluent in English.