Regional Web & SEO Specialist

Cognita Asia Holdings Pte Ltd (Ma); Kenangan; Hybrid; SGD 70.000 - 90.000; Full time

Job summary

A leading educational organization is seeking a Regional Web Specialist to enhance the digital presence of its international school websites across Asia. The role involves optimizing sites for SEO, analyzing performance metrics, and leading website creation. Ideal candidates should possess at least 8 years of experience and a Bachelor's degree in a related field. This position works within a hybrid environment based in Singapore.

Benefits

20 days annual leave

Medical insurance cover

Hybrid work environment

Qualifications

• At least 8 years of experience in web management, SEO, or digital marketing.
• Strong analytical capabilities for data-driven decision making.
• Familiar with privacy regulations like GDPR and PDPA.

Responsibilities

• Lead design and creation of school websites across Asia.
• Define and execute integrated digital strategies.
• Develop and implement SEO strategies for visibility.

Skills

Website UI/UX understanding

SEO tools and analytics platforms

Excellent communication

Project management

Stakeholder engagement

Education

Bachelor’s degree in Marketing, Communications, Web Development

Tools

Google Analytics 4

Google Search Console

WordPress

Job description

Position Objetive

We are looking for a regional Web Specialist to lead the performance, optimization, and digital presence of our Cognita international school websites across Asia. This role is central to enhancing discoverability, driving parent engagement, and supporting enrolment growth through effective SEO, digital strategy, and data-driven decision-making. The ideal candidate will bring strong analytical capabilities, a deep understanding of the international education landscape in Asia, and a passion for delivering high-quality digital experiences.

Responsibilities:

Website Creation, Management & Localization

• Lead thedesign and creationof school websites across Asia, ensuring they are visually engaging, user-friendly, and aligned with brand guidelines and educational values.

• Manage and maintain existing websites, ensuring content is accurate, up-to-date, and culturally relevant to local audiences.

• Collaborate with school marketing teams tolocalize messagingand highlight each school’s unique academic and community strengths.

Digital Strategy & Implementation

• Define and execute integrated digital strategiesthat drive engagement, inquiries, applications, and enrolment.

• Analyze web traffic, user journeys, and conversion funnels to inform content and UX improvements.

• Align organic and paid strategies in collaboration with Country Brand Marketing Lead and admissions teams.

SEO Strategy & Execution

• Develop and implement SEO strategies aligned with prospective parents’ search behavior to enhance organic visibility and search engine rankings.

• Optimize site structure, metadata, and content for multilingual and region-specific SEO.

• Monitor SEO performance using tools like Google Search Console and SEMrush.

Digital Performance Monitoring & Reporting

• Report from tools, including but not limited to, ie. Google Analytics 4, Tag Manager, and MS Clarity to generate actionable insights.

• Monitor and report on digital performance metrics, analyzing data to identify opportunities and areas for improvement from the pipeline stages.

• Provide insights and recommendations to enhance effectiveness and market positioning for each school.

User Experience & Conversion Optimization

• Ensure websites are optimized for mobile, speed, accessibility, and usability—especially for prospective parents navigating from diverse cultural and linguistic backgrounds.

• Conduct A/B testing and implement CRO strategies to improve inquiry and application conversion rates.

Compliance & Accessibility

• Ensure CMS platforms (e.g., WordPress) aresecure and the websites comply with relevant data privacy regulations (e.g., PDPA, GDPR) and accessibility standards defined by Cognita to support inclusive digital experiences.

Innovation & Experimentation

• Pilot new digital tools, platforms, or formats (e.g., chatbots, virtual tours, AI-driven personalization) to enhance user engagement and stay ahead of digital trends.

• Stay current with emerging web technologies and recommend improvements.

Stakeholder Collaboration

• Serve as the regional web lead, working closely with the regional Brand Manager, Country Marketing, Admissions and IT teams across Asia.

Position Requirements

• Strong understanding of website UI/UX, website user flow, SEO tools, analytics platforms, and CMS systems.

• Skilled at turning complex data into practical strategies that stakeholders can easily understand and act on.

• Familiarity with the international school market and parent decision-making behavior in Asia is an added advantage.

• Excellent communication, project management, and stakeholder engagement skills.

• Experience working in a regional or multi-market role across Asia.

• Knowledge of international SEO, schema markup, and multilingual content strategies.

• Understanding of privacy regulations (e.g., GDPR, PDPA) as they relate to web tracking and parent data.

• Sensitivity to cultural nuances and educational values across Asian markets.

• High level of professionalism, integrity, and attention to detail.

Qualifications

• Bachelor’s degree in Marketing, Communications, Web Development, or a related field.

• At least 8 years of experience in web management, SEO, or digital marketing—preferably in education or service industries.

Contacts

• Internal stakeholders within Cognita Asia regional office

• Sales and Marketing teams in Asia schools and other school leadership teams

• External parties,consultants and specialists.

Working Conditions

• Based within the Regional office in Singapore

• Extended working hours to meet deadlines / regional or global meetings / attend events as required

• Ability to travel to schools as needed

• 20 days annual leave

• Medical insurance cover

• Hybrid work environment

The job holder’s responsibility for promoting and safeguarding the welfare of children and young person’s for whom s/he is responsible, or with whom s/he comes into contact will be to adhere to and ensure compliance with the relevant Cognita Safeguarding; Child Protection Policy and Procedures at all times. If in the course of carrying out the duties of the role, the job holder identifies any instance that a child is suffering or likely to suffer significant harm either at school or at home, s/he must report any concerns to the School’s Child Protection Officer/Designated Safeguarding Lead or to the Head or indeed to the Regional CEO so that a referral can be made accordingly to the relevant third party services.

For interested applicants, please submit your applications via:

https://cognitapeople.csod.com/ux/ats/careersite/1/home/requisition/1361?c=cognitapeople&source=Jobstreet