Regional Manager, Cross Border (Channel Marketing)

Ninja Xpress; Jakarta Utara; On-site; IDR 664.562.000 - 996.844.000; Full time

Job summary

A regional logistics company is seeking a skilled professional to enhance channel partner enablement, lead generation, and manage marketing campaigns. The ideal candidate will design effective sales incentive programs, oversee PR and events, and analyze performance metrics. This role is critical for driving success in cross-border operations and engaging with strategic partners to maximize brand presence.

Qualifications

• Ability to design and manage incentive programs.
• Experience in PR and event execution.
• Strong lead generation capabilities.
• Proficient in analytics and reporting.

Responsibilities

• Design and manage sales incentive programs.
• Collaborate on PR and event communications.
• Lead campaigns to generate qualified leads.
• Track performance of marketing initiatives.

Skills

Cross-border sales enablement

Event management

Lead generation

Data analysis

Job description

Job Overview

Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries.

At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers.

Responsibilities

• Regional Channel Partners Enablement: Design and manage cross-border sales incentive programs and referral schemes, establishing clear guidelines, tracking mechanisms and reward structure. Monitor program(s) effectiveness and make data driven adjustments with Sales Heads to optimize outcomes. Develop and oversee the creation of impactful sales enablement and marketing assets (EDMs, videos, brochures, etc.) to empower channel partners in cross-selling cross-border products effectively. Build strong engagement with channel partners through regular performance reviews and feedback sessions, gathering market insights and aligning strategies with internal teams.
• PR, Events & Partnerships: Collaborate with PR and communications teams to craft key messages, support press releases, event publicity, and content development. Own and manage the events and communications calendar, leading the planning and execution of cross-border focused initiatives such as trade shows, masterclasses, webinars, networking sessions, and media engagements to maximize visibility and impact. Identify and secure strategic partnerships and co-marketing opportunities with ecosystem players, government ministries and industry associations to strengthen brand presence and generate leads.
• Lead Generation & Campaigns Management: Lead regional/local campaigns in collaboration with cross-functional teams to generate a robust pipeline of qualified leads. Oversee the end-to-end lead management process, ensuring timely allocation, follow-up, and conversion tracking with channel sales partners. Steer digital presence and performance by managing updates to our international deliveries and freight forwarding websites, enhancing organic traffic and driving consistent lead flow.
• Analytics and Reporting: Performance tracking and analysis for all channel marketing initiatives, delivering actionable insights to drive continuous improvement. Provide strategic reporting to internal teams and senior stakeholders with recommendations on gaps, opportunities, and market priorities. Support cross-functional projects and strategic initiatives to ensure alignment with overall business objectives. Undertake additional projects or responsibilities (e.g team management) as required to support broader team and business objectives.