Regional General Trade Lead – Jabodetabek & Sumatra

amIT Global Solutions Sdn Bhd; Indonesia; On-site; IDR 300,000,000 - 540,000,000; Full time

Job summary

amIT Global Solutions Sdn Bhd seeks a Head of Regional Sales for Jabodetabek, Sumatra, Indonesia, to lead General Trade strategy and execution. You will drive sales growth, distribution expansion, and field execution quality across the region.

You will set KPIs, manage distributor relationships, coordinate launches, and ensure program compliance while building a high-performance sales culture and traveling as needed.

Qualifications

• Bachelor's degree in Business, Marketing or related disciplines.
• Minimum 10 years of FMCG sales experience with at least 3 years in regional leadership roles.
• Strong knowledge of General Trade channels and route-to-market dynamics in Jabodetabek.
• Proven track record of delivering sales growth, market expansion and distribution development.
• Strong distributor management experience, including Joint Business Planning and execution follow-up.
• Advanced Excel and sales data analysis capability for forecasting, coverage analysis, productivity tracking and trade spend evaluation.

Responsibilities

• Develop and lead the implementation of sales strategies and business plans to achieve volume, revenue, distribution and profitability targets in Jabodetabek.
• Evaluate distributor performance, establish Joint Business Plans (JBP), and drive execution excellence across coverage, distribution, visibility, merchandising and sales force productivity.
• Set sales KPIs, track performance, identify gaps, resolve business issues and implement corrective actions to ensure target achievement.
• Lead, coach and motivate Principal and Distributor sales teams, building a high-performance sales culture.
• Analyze market trends, competitor activities and customer behavior to identify opportunities and convert them into actionable sales plans.
• Ensure effective execution of trade programs, visibility initiatives and route-to-market strategies.
• Manage compliance with company policies, consumer programs, trade programs and business processes.
• Own regional business performance, including trade spend, sales force productivity and go-to-market expansion.
• Coordinate key business activities including new product launches, distributor meetings, customer events, sales conferences and channel development projects.
• Perform ad-hoc duties and other assignments as required by the direct supervisor or senior management.

Skills

FMCG sales

Regional leadership

Route-to-market

Distributor management

Excel analytics

Forecasting

Negotiation

Communication

Problem solving

English proficiency

Education

Bachelor's degree

Tools

Excel

Sales automation tools

Distributor management system

Job description

amIT Global Solutions Sdn Bhd seeks a Head of Regional Sales for Jabodetabek, Sumatra, Indonesia, to lead General Trade strategy and execution. You will drive sales growth, distribution expansion, and field execution quality across the region.

You will set KPIs, manage distributor relationships, coordinate launches, and ensure program compliance while building a high-performance sales culture and traveling as needed.