Regional Brand Manager

PT Dua Kelinci; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading Indonesian food producer is seeking a Regional Brand Manager for Export Markets to oversee brand strategy across six Southeast Asian countries. This role requires extensive brand management experience in the FMCG sector, strong leadership abilities, and fluency in English and Bahasa Indonesia. The position includes coaching local teams and ensuring alignment with global branding strategies.

Qualifications

• Minimum of 7 years of relevant experience in brand management.
• Fluent in English and Bahasa Indonesia; other languages are an advantage.
• Proven track record in managing multi-country marketing.

Responsibilities

• Lead brand strategy and execution across six SEA markets.
• Develop regional campaigns and analyze brand performance.
• Coach and support local Brand Managers.

Skills

Leadership

Communication

Project Management

Cultural Understanding

Education

Bachelor's degree in Marketing, Business, or related field

Master’s degree

Job description

PT Dua Kelinci is seeking a seasoned and strategic Regional Brand Manager – Export Markets (SEA) to lead brand efforts across six dynamic Southeast Asian markets: Malaysia, Vietnam, Thailand, the Philippines, Cambodia, and Brunei. Based in our Jakarta Head Office, this role will be pivotal in ensuring cohesive branding, impactful regional campaigns, and alignment with our global brand strategy.

The Regional Brand Manager will act as the key liaison between the head office and local brand managers, guiding execution while respecting local market dynamics. This role demands a hands-on leader who thrives in a fast-paced, multicultural environment and is passionate about growing brands with purpose.

Key Responsibilities

Lead and oversee all brand strategy and execution across Malaysia, Vietnam, Thailand, the Philippines, Cambodia, and Brunei.

Act as the primary brand contact at HQ for the SEA export markets.

Ensure alignment of local brand activities with global strategies and guidelines.

Develop and coordinate regional campaigns, product messaging, and launch initiatives tailored to each market.

Analyze brand performance and gather consumer insights across the region.

Collaborate cross-functionally with Sales, Trade Marketing, R&D, and Export teams to ensure brand cohesion.

Coach and support local Brand Managers to build local capability and deliver results.

Define KPIs, manage the regional brand budget, and provide regular performance reports to senior leadership.

Represent the SEA brand agenda in both internal strategy sessions and external trade discussions.

Job Requirements

Minimum of 7 years of relevant experience in brand management, with a strong preference for FMCG or food & beverage industry.

Proven track record in managing multi-country marketing initiatives or leading regional brand teams.

Deep understanding of Southeast Asian consumer behavior and cultural nuances.

Exceptional leadership, communication, and project management skills.

Fluent in English and Bahasa Indonesia; other Southeast Asian languages are an advantage.

Bachelor's degree in Marketing, Business, or related field (Master’s degree is a plus).

Willing to travel within the region as required.

Manufacturing, Transport & Logistics 5,001-10,000 employees

PT Dua Kelinci is a leading Indonesian food producer known for its high-quality peanut products. Founded in 1972 in Pati, Central Java, Dua Kelinci began as a small family business and has since grown to be recognized nationwide and internationally, reaching cities like Madrid, Spain. Through its flagship product, Kacang Dua Kelinci, the company has become an icon of Indonesia’s signature flavors, offering savory, crunchy, premium peanuts. In addition to peanuts, our product portfolio includes a wide variety of snacks, from seasoned peanuts and chocolates to chips and crackers, all made with top-quality standards. The quality has made PT Dua Kelinci one of Indonesia's trusted snack brands.

PT Dua Kelinci is a leading Indonesian food producer known for its high-quality peanut products. Founded in 1972 in Pati, Central Java, Dua Kelinci began as a small family business and has since grown to be recognized nationwide and internationally, reaching cities like Madrid, Spain. Through its flagship product, Kacang Dua Kelinci, the company has become an icon of Indonesia’s signature flavors, offering savory, crunchy, premium peanuts. In addition to peanuts, our product portfolio includes a wide variety of snacks, from seasoned peanuts and chocolates to chips and crackers, all made with top-quality standards. The quality has made PT Dua Kelinci one of Indonesia's trusted snack brands.