Quaker Brands and Foods Innovation Manager - Indonesia

PepsiCo; Jimbaran; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A pioneering opportunity at PepsiCo Indonesia as a Quaker Brands and Foods Innovation Manager. This role is crucial for driving growth and innovation in Quaker products. You will lead strategic planning, marketing communications, and budget management while collaborating with cross-functional teams. Ideal candidates have a strong background in brand management and a passion for consumer insights.

Qualifications

• Minimum 10 years of experience in Brand Management and Innovation.
• Experience in multinational FMCG companies preferred.
• Strong marketing and brand management competencies.

Responsibilities

• Lead development of Quaker's strategic plan and brand strategy.
• Develop strategies for snack re-entry and long-term planning.
• Manage advertising and promotion budgets effectively.

Skills

Business Analysis

Presentation

Communication

Consumer Insights

Project Management

Influencing Skills

Education

Master’s or Bachelor’s Degree in Marketing, Business, or Commerce

Job description

Overview

The Quaker Brands and Foods Innovation Manager - Indonesia role is crucial for PepsiCo to drive growth in Quaker brand and Foods innovation, both in breakfast cereals and savory snacks. This role involves developing strategic medium- and long-term plans, including redefining positioning, strategic portfolio, and brand communication campaigns to enhance Quaker penetration and quality. Additionally, it supports market penetration of savory snacks through innovation and product expansion.

Responsibilities

We will count on you to:

• Lead development of Quaker's strategic plan, focusing on revamping strategy and long-term planning, including brand strategy and portfolio management.
• Develop strategies for snack re-entry and long-term planning, covering brand and portfolio strategies.
• Build disruptive and meaningful integrated marketing communication strategies, including launch plans (communications & media) and visibility/promotion across all consumer touchpoints.
• Create marketing calendars encompassing advertising, promotions, and visibility initiatives.
• Develop and implement a strong, disruptive media plan in collaboration with Media Team and agencies, integrating all consumer touchpoints and channels, both traditional and digital.
• Design a disruptive yet meaningful PR communication plan to support re-entry efforts.
• Manage total advertising and promotion budgets effectively, acting as the process owner.
• Partner with consumer insight and sales teams to analyze consumer trends and behaviors, monitor competitive strategies, and leverage research and insights for brand marketing planning.
• Collaborate with R&D on multi-year portfolio strategies and innovation plans.
• Serve as a key contact for the Global team in developing advertising, portfolio, and packaging strategies.
• Coordinate with trade marketing to support marketing plans and execution at the channel level.

Qualifications

What you need to have:

• Minimum 10 years of experience in Brand Management and Innovation. Master’s or Bachelor’s Degree in Marketing, Business, or Commerce. Well-rounded marketers with experience in Marketing, Brand, Innovation, and Business Development in multinational FMCG companies.
• Strong skills in business analysis, presentation, communication, consumer insights, project management, and influencing/interpersonal skills. Energetic, quick learner with high learning agility.
• Result-oriented, self-motivated, open-minded, adaptable, and collaborative.
• Experience in BU/sector/global roles or local companies is preferred but not mandatory.

What makes you stand out?

• Functional competencies:

  • Marketing and Brand Management
  • Category Product Innovation
  • Business Fundamentals
  • Performance Tracking & Consumer Insights
  • Project Management

• Leadership imperatives:

  • Embraces challenges and risks
  • Embodies integrity & trust
  • Delivers the right results
  • Collaborates beyond boundaries

Critical experiences:

• Partnering and influencing senior stakeholders (Operation Directors, Senior Directors, Finance Business Partners, Commercial Leads)
• Cross-functional operational interaction and alignment
• Dealing with ambiguity

Why PepsiCo Indonesia?

This is your opportunity to be part of building a global brand in Indonesia:

• Gain critical experience as a pioneer in an early-stage organization.
• Drive the business launch of a global FMCG leader in a new market.
• Collaborate across geographies and markets with senior leaders.

Being you at PepsiCo:

PepsiCo is an equal opportunity employer, fostering diversity across gender, age, ethnicity, nationality, social background, religion, or disability.

Planet + People:

• PepsiCo Positive (pep+): transforming value creation within planetary boundaries and inspiring positive change for the planet and people in the global food system.