Public Relations (PR) Manager (remote, full time) - 8-9 mil

Nino Nana; Provinsi Bali; Remote; IDR 200.000.000 - 300.000.000; Full time

Job summary

A fast-growing baby care brand is seeking a PR Manager to craft the founder's voice and develop PR strategies. This remote role focuses on media engagement across Singapore and internationally, requiring exceptional storytelling skills and previous experience in journalism or PR. Ideal candidates will be proactive and able to manage multiple projects effectively, with experience in digital tools for content creation and analytics. Competitive compensation is offered, along with a dynamic work environment.

Qualifications

• Previous experience as a journalist, editorial writer, ghostwriter, or PR content creator.
• High level of confidentiality and discretion.
• Independent, proactive, and resourceful.

Responsibilities

• Act as ghostwriter for the Founder’s LinkedIn profile.
• Develop and execute PR strategies for Nino Nana.
• Analyze and report on LinkedIn KPIs.

Skills

Fluent English (written and spoken)

Storytelling and copywriting

Proficient in Canva

Basic CapCut skills

Analytical mindset with KPI tracking

Education

Bachelor’s degree in Communications, Journalism, Marketing, or related field

Tools

AI tools (ChatGPT, Gemini, Claude, Midjourney, Kling)

Job description

Location:Remote (Employment in Indonesia, supporting Singapore office)

Job Type:Full-time

About Nino Nana

Nino Nana is a fast-growing baby care brand dedicated to creating safe, sustainable, and high-quality products for families. Designed in Singapore and expanding internationally, our mission is to support parents with innovative products that combine technology, comfort, style, and respect for the environment.

We are looking for aPR Managerwho is a natural storyteller with a background in journalism, editorial writing, ghostwriting or PR content creation. This role will focus on shaping the voice of our founder and brand, securing strong media coverage, and strengthening our presence across Singapore and international markets.

Responsibilities

Founder’s Voice & Content Creation

• Act asghostwriterfor the Founder’s LinkedIn profile: research industry insights, craft compelling daily posts, and maintain a high level of storytelling quality.
• Build aneditorial calendarand storytelling arcs (e.g., sustainability, founder journey, parenting insights).
• Engage with the Founder’s audience: respond to comments, DMs, and mentions in alignment with brand voice.

PR & Media Strategy

• Develop and executePR strategiesfor Nino Nana in Singapore and worldwide.
• Build and maintain a pool ofmedia contacts(journalists, editors, bloggers, parenting communities).
• Pitch and securemedia coveragefor both Nino Nana and the Founder.
• Draft and distributepress releases, media kits, and PR content.
• Identify thought leadership opportunities (guest articles, podcasts, interviews, speaking engagements).
• Monitor competitor activity and benchmark against PR and founder voice strategies.

Tools, Automation & Analytics

• Automate industry news monitoring: set up processes to track relevant news, trends, and topics for the Founder to comment on.
• Regularlyanalyze and report on LinkedIn KPIs: engagement rate, follower growth, reach, profile views, and inbound requests.
• Monitor PR outcomes: track earned media coverage, journalist response rates, and brand share of voice.
• Use AI and creative tools (ChatGPT, Gemini, Claude, Midjourney, Kling, Canva, CapCut) to streamline research, idea generation, and content creation.

Events & Community Engagement

• Prepare for international fairs and events: coordinate PR communication, media engagement, and visibility before, during, and after events.
• Arrange media interviews and maximize coverage around industry events.
• Coordinate storytelling opportunities with Nino Nana’s social media team (Instagram, TikTok).

Qualities & Requirements

• Fluent English (written and spoken).
• Previous experience as ajournalist(magazine, TV, or online news portal), editorial writer, ghostwriter or PR content creator.
• Exceptionalstorytelling and copywritingskills.
• High level ofconfidentiality and discretion(sensitive to ghostwriting and founder communications).
• Independent, proactive, and resourceful, with strong project management skills.
• Proficient inCanva(visual design).
• BasicCapCutskills (video editing).
• Comfortable withAI tools: ChatGPT, Gemini, Claude, Midjourney, Kling.
• Analytical mindset: ability totrack KPIs(LinkedIn performance, media coverage, PR impact).
• Ability to monitor competitors and provide strategic recommendations.
• Strong organizational skills, multitasking ability, and adaptability to fast-moving opportunities.
• Bachelor’s degree in Communications, Journalism, Marketing, or related field is preferred.

Application & Test Task

Send your CV and motivation letter [e-mail] the subject linePR Manager Application – [Your Name].

Please also complete this short test task:

1. Draftone LinkedIn postfor the Founder.(Note: Don’t use or adapt previous Nino Nana posts — we are looking for a higher-level storytelling standard.)
2. Suggest5 journalists in Singaporewho would be strong targets to pitch the Nino Nana story, and propose thestory anglefor each.
3. Review Nino Nana’s social media profilesInstagram: @ninonana.worldandTikTok: @ninonana.world. Share3 recommendationson how our PR strategy could better connect with our social media presence.