PUBLIC RELATION MANAGER (BEAUTY COMPANY)

PT ABEAUDY SUKSES INTERNATIONAL; Daerah Khusus Ibukota Jakarta; On-site; USD 30.000 - 45.000; Full time

Job summary

A leading company in Jakarta is seeking an experienced Public Relations Manager to develop and implement comprehensive PR strategies aligned with business goals. The ideal candidate will have a strong network in a variety of media sectors and proven experience in managing high-profile campaigns. Responsibilities include media relations, crisis communications, and collaboration with internal teams to ensure consistent messaging.

Qualifications

• Minimum 4–6 years of experience in PR.
• Strong network of media contacts across multiple sectors.
• Proficient in media monitoring tools and social media engagement.

Responsibilities

• Develop and implement comprehensive PR strategies.
• Cultivate and maintain relationships with media outlets.
• Manage press events, interviews, and media briefings.

Skills

Writing

Editing

Storytelling

Media contact networking

Crisis communication

Analytics proficiency

Social media engagement

Education

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field

Tools

Media monitoring tools

Analytics platforms

Job description

Develop and implement comprehensive PR strategies aligned with business goals and brand positioning.

Cultivate and maintain strong relationships with media outlets, journalists, influencers, and other key stakeholders.

Act as a spokesperson or media contact when needed; prepare press releases, Q&As, speeches, and other PR materials.

Manage press events, interviews, and media briefings to drive positive coverage.

Collaborate with internal teams (marketing, content, digital, creative) to ensure consistency in messaging and brand tone.

Monitor media coverage, analyze performance metrics, and report on campaign effectiveness.

Manage crisis communications and provide strategic counsel during reputational issues.

Stay up-to-date with media trends, competitor activity, and industry developments.

Requirements:

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.

Minimum 4–6 years of experience in PR, preferably in a media or agency setting.

Excellent writing, editing, and storytelling skills in English

Strong network of media contacts across multiple sectors (e.g. lifestyle, tech, business, etc.).

Proven experience in handling high-profile campaigns and managing multiple accounts/projects.

Confident, articulate, and comfortable in high-pressure communication situations.

Proficient in media monitoring tools, analytics platforms, and social media engagement.

Preferred Qualifications:

Experience with integrated campaigns involving media, influencers, events, and digital PR.

Strong understanding of Indonesia's media landscape.

Prior work with high-growth brands or startups is an advantage.

Ability to work both independently and collaboratively in a fast-paced environment.

How many years' experience do you have as a Public Relations Manager?