Product Marketing Specialist - New Product Initiative

Populix; Jakarta Barat; On-site; IDR 150.000.000 - 200.000.000; Full time

Job summary

A leading consumer insights platform in Jakarta Barat is seeking a dynamic Product Marketing Specialist to lead the go-to-market strategy for an innovative product. Responsibilities include product positioning, go-to-market strategies, and conducting market research. The ideal candidate has 2-3 years of experience in product marketing, with a strong understanding of AI/ML applications. This is an exciting opportunity to transform how businesses conduct research and gather insights.

Qualifications

• 2-3 years of product marketing experience, preferably in SaaS, AI/ML, or market research industries.
• Proven track record of successfully launching and marketing technology products.

Responsibilities

• Develop compelling product positioning and value propositions.
• Design and execute comprehensive launch strategies for new features.
• Conduct ongoing competitive analysis of research tools.
• Partner closely with product, engineering, and data science teams.

Skills

Product Positioning

Go-to-Market Strategy

Market Research

Cross-functional Collaboration

AI/ML Understanding

Data Analysis Tools

Communication Skills

Project Management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Marketing Automation Platforms

CRM Systems

Analytics Tools

Job description

Product Marketing Specialist - New Product Initiative

Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to understand the preferences of Indonesian consumers better. Populix has a pool of over 550,000 diverse, readily accessible, and highly-qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on Indonesian consumers being super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app.

About us:

Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to understand the preferences of Indonesian consumers better. Populix has a pool of over 550,000 diverse, readily accessible, and highly-qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on Indonesian consumers being super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app.

About the Role

We're seeking a dynamic Product Marketing Specialist to lead the go-to-market strategy for an exciting new product at Populix. This role involves launching an innovative solution that leverages cutting-edge AI technology and our extensive data capabilities to transform how businesses conduct research and gather insights.

Key Responsibilities:

Product Positioning & Messaging

• Develop compelling product positioning that differentiates our new solution in the market research and insights space
• Create clear value propositions highlighting unique technological capabilities and data advantages
• Craft messaging frameworks that resonate with various customer segments including researchers, analysts, and business decision-makers

Go-to-Market Strategy

• Design and execute comprehensive launch strategies for new features and product updates
• Create detailed customer journey maps and identify key touchpoints for product adoption

Market Research & Competitive Analysis

• Conduct ongoing competitive analysis of research tools, data platforms, and emerging technologies in the insights space
• Gather and analyze customer feedback, usage patterns, and market trends to inform product development and positioning
• Monitor industry developments in technology, market research, and data analytics sectors

Cross-functional Collaboration

• Partner closely with product, engineering, and data science teams to understand technical capabilities and translate them into market-friendly benefits
• Work with customer success teams to develop retention strategies and expansion opportunities

Requirements:

Education & Experience

• Bachelor's degree in Marketing, Business, Communications, or related field
• 2-3 years of product marketing experience, preferably in SaaS, AI/ML, or market research industries
• Proven track record of successfully launching and marketing technology products

Technical Skills

• Strong understanding of AI/ML concepts and their practical applications in business
• Experience with market research methodologies and data analysis tools
• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Excellent data visualization and presentation skills

Core Competencies

• Exceptional written and verbal communication skills with ability to explain complex technical concepts to diverse audiences
• Strategic thinking with strong analytical and problem-solving abilities
• Experience in competitive analysis and market positioning
• Project management skills with ability to handle multiple initiatives simultaneously
• Creative mindset with attention to detail and results-oriented approach

Alamat email kamu