Product Marketing Specialist - New Product Initiative

Populix; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

Populix, a leading consumer insights platform in Indonesia, is seeking a Product Marketing Specialist. The role focuses on launching innovative solutions powered by AI technology, crafting compelling product messaging, and leading the go-to-market strategy. Candidates should possess relevant experience in product marketing, strong analytical skills, and a deep understanding of market research methodologies.

Qualifications

• 2-3 years of product marketing experience, preferably in SaaS or market research.
• Proven track record in launching technology products.
• Strong understanding of AI/ML concepts and market research methodologies.

Responsibilities

• Develop product positioning and marketing messaging.
• Design and execute go-to-market strategies.
• Conduct competitive analysis and market research.

Skills

Market Research

Product Positioning

Data Analysis

AI/ML Knowledge

Communication

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Marketing Automation Platforms

CRM Systems

Analytics Tools

Job description

About us:

Populix is a consumer insights platform that helps businesses connect with its database of respondents and provides them with insights to better understand the preferences of Indonesian consumers. Populix has a pool of over 1,000,000 diverse, readily accessible, and highly qualified respondents across Indonesia. Its products range from intensive research studies to simple surveys and can be arranged on a project or subscription basis. Focusing on Indonesian consumers being super sticky to their phones, Populix facilitates a diverse range of data collection methods via its mobile app.

About the Role

We're seeking a dynamic Product Marketing Specialist to lead the go-to-market strategy for an exciting new product at Populix. This role involves launching an innovative solution that leverages cutting-edge AI technology and our extensive data capabilities to transform how businesses conduct research and gather insights.

Key Responsibilities:

1. Product Positioning & Messaging
   • Develop compelling product positioning that differentiates our new solution in the market research and insights space.
   • Create clear value propositions highlighting unique technological capabilities and data advantages.
   • Craft messaging frameworks that resonate with various customer segments, including researchers, analysts, and business decision-makers.
2. Go-to-Market Strategy
   • Design and execute comprehensive launch strategies for new features and product updates.
   • Create detailed customer journey maps and identify key touchpoints for product adoption.
   • Lead tech product launch end-to-end, owning rollout strategy and performance metrics (adoption, engagement, and retention) in each stage.
3. Market Research & Competitive Analysis
   • Conduct ongoing competitive analysis of research tools, data platforms, and emerging technologies in the insights space.
   • Gather and analyze customer feedback, usage patterns, and market trends to inform product development and positioning.
   • Monitor industry developments in technology, market research, and data analytics sectors.
4. Cross-functional Collaboration
   • Partner closely with product, engineering, and data science teams to understand technical capabilities and translate them into market-friendly benefits.
   • Work with customer success teams to develop retention strategies and expansion opportunities.

Requirements:

1. Education & Experience
   • Bachelor's degree in Marketing, Business, Communications, or related field.
   • 2-3 years of product marketing experience, preferably in SaaS, AI/ML, or market research industries.
   • Proven track record of successfully launching and marketing technology products.
2. Technical Skills
   • Strong understanding of AI/ML concepts and their practical applications in business.
   • Experience with market research methodologies and data analysis tools.
   • Proficiency in marketing automation platforms, CRM systems, and analytics tools.
   • Excellent data visualization and presentation skills.
3. Core Competencies
   • Have experience in managing product portfolio (manage lifecycle, allocate resources, and identify market fit.
   • Experience in competitive analysis and market positioning.
   • Project management skills with the ability to handle multiple initiatives simultaneously.
   • Strategic thinking with strong analytical and problem-solving abilities.
   • Exceptional written and verbal communication skills with the ability to explain complex technical concepts to diverse audiences.
   • Creative mindset with attention to detail and a results-oriented approach.
   • Out of the box, resourceful, and grit to push through.