Product Marketing Specialist (Business Development)

PT Sisindokom Lintasbuana; Jakarta Pusat; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading IT solution provider in Indonesia is seeking a Product Marketing Specialist to drive brand growth and product adoption. Key responsibilities include developing product positioning and collaborating with sales and marketing teams. The ideal candidate should have 2-3 years of experience in the ICT industry and proven experience with system integrators, as well as strong knowledge of IT solutions related to Network and Data Center Infrastructure and Security Solutions.

Qualifications

• Minimum 2-3 years of experience in Business Development, specifically in the ICT industry.
• Proven experience working for a System Integrator.
• Strong knowledge of Network and Data Center Infra Solutions or Security Solutions.

Responsibilities

• Develop clear product positioning and value propositions for each brand.
• Collaborate with sales, PreSales, and marketing teams for product launches.
• Refine brand strategy across multiple product lines.

Skills

Vendor or distributor relationship management

Knowledge of IT solutions

Lead generation

Strategic thinking

Presentation skills

Job description

Product Marketing Specialist (Business Development)

As a Product Marketing Specialist, you will focus on multi-brand strategies, especially in Network / Data Center Infra Solutions or Security Solutions. You will be responsible for creating and executing marketing initiatives to drive brand growth, market awareness, and product adoption across multiple product lines.

Job Responsibilities:

• Product Positioning & Messaging: Develop clear and compelling product positioning and value propositions for each brand’s target audience, effectively differentiating products in a competitive market.
• Cross-functional Collaboration: Work closely with sales, PreSales, and Marketing Communication teams to ensure product launches are strategically aligned and seamlessly executed across all channels.
• Brand Strategy: Play a key role in developing and refining the brand strategy for multiple product lines, ensuring alignment with business objectives and consumer expectations.

Requirements:

• Minimum 2-3 years of experience managing vendor or distributor relationships, especially in the ICT Industry.
• Proven experience working for a System Integrator.
• Knowledge of IT Solutions, specifically related to Network and Data Center Infra and Security Solutions.
• Strong vertical industry knowledge (e.g., FSI, Government and Public Sector, Energy & Utilities).
• Experience managing alliances with major technology vendors related to Network and Data Center Infra Solutions or Security Solutions.
• Ability to coordinate with Sales and Pre-Sales teams to align with partner programs and revenue goals.
• Experience in lead generation, pipeline building, strategic thinking (market research, vertical and opportunity mapping).
• Strong presentation skills for end-user engagements.

How many years of experience do you have in a Business Development role?

PT. Sisindokom Lintasbuana, a member of Aneka Spring Telekomindo Group, is one of Indonesia's leading IT and Networking Solution providers with over 30 years of experience in providing IT solutions to the business community. We are seeking qualified and experienced personnel for this position.