Product Marketing Manager, YouTube

Google; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading technology company in Jakarta Utara is seeking an experienced marketing professional to develop and execute go-to-market strategies for new product launches. The ideal candidate will have a strong marketing background, excellent project management skills, and a passion for YouTube's products. This role involves driving product adoption, working closely with cross-functional teams, and measuring marketing effectiveness against KPIs.

Qualifications

• 6 years of experience in marketing across one or more fields.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Develop and execute go-to-market strategies for product launches.
• Drive adoption of YouTube shopping and measure KPIs.
• Support evaluation of product and feature improvements.

Skills

Cross-functional project management

Marketing strategy development

Excellent communication skills

Education

Bachelor's degree or equivalent practical experience

Job description

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

About the Job

This role involves developing and executing go-to-market strategies and campaigns for new product or feature launches, measuring efficacy against Key Performance Indicators (KPIs), anchoring unique experiences for YouTube's creator community, driving adoption of YouTube shopping, and supporting team in evaluating product and feature improvements.

Responsibilities

• Develop and execute go-to-market strategies and campaigns for new product or feature launches and measure efficacy against Key Performance Indicators (KPIs).
• Anchor unique experiences for YouTube's creator community to drive impact and show YouTube's value to key stakeholders in the engaged ecosystem.
• Drive adoption of YouTube shopping with a focus on critical Business metrics (Gross Merchandise Value (GMV) and earning channels).
• Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
• Partner directly with the YouTube Marketing team, our partners in business operations (BizOps), Product and Regional/Local marketing to creator engagement with YouTube and ensure users, creators, artists and other stakeholders of YouTube.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred Qualifications

• Excellent global mindset and ability to think across disciplines, industries, cultures and scenarios.
• Excellent investigative skills, with capacity for developing and understanding strategy.
• Passion for marketing, brand management, strategy consulting, agency work, AI, technology, or related fields.
• Passion for YouTube's products and technology.
• Excellent program management and communication skills.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google Australia started with just one person in 2002, and has grown to over 2000 people across Australia today. With more than 700 Software Engineers in our Sydney office, our local team works on products like Google Maps, Chrome, Photos and more. Google is committed to helping Aussies find new ways to collaborate, reach audiences and get things done.