Product Marketing Manager - Southeast Asia YouTube

Google; Daerah Khusus Ibukota Jakarta; On-site; USD 40.000 - 70.000; Full time

Job summary

A leading company in technology seeks a Marketing Manager to lead product marketing strategies for YouTube. The role involves collaborating with cross-functional teams to enhance product positioning and drive market success. Ideal candidates will have extensive marketing experience and a passion for digital products.

Qualifications

• 6 years of experience in marketing across various fields.
• Experience managing cross-functional projects.
• Strong enthusiasm for YouTube's products and technology.

Responsibilities

• Develop and execute go-to-market strategies for product launches.
• Create experiences for YouTube's creator community.
• Drive adoption of YouTube shopping focusing on critical metrics.

Skills

Global mindset

Investigative skills

Program management

Communication

Passion for marketing

Education

Bachelor's degree or equivalent

Job description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing, working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Excellent global mindset with the ability to think across disciplines, industries, cultures, and scenarios.
• Strong investigative skills, with the capacity for developing and understanding strategy.
• Passion for marketing, brand management, strategy consulting, agency work, AI, technology, or related fields.
• Enthusiasm for YouTube's products and technology.
• Excellent program management and communication skills.

About The Job

Whether working on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you will participate in a comprehensive marketing experience, leading every facet of the product's journey. This includes determining positioning, naming, competitive analysis, feature prioritization, and external communications. You will work with cross-functional teams across Sales, corporate communications, legal, webmasters, product development, engineering, and more. In this role, you will be involved in product marketing strategy from inception to execution.

Responsibilities

• Develop and execute go-to-market strategies and campaigns for new product or feature launches, measuring their efficacy against key KPIs.
• Create unique experiences for YouTube's creator community to drive impact and demonstrate YouTube's value to key stakeholders within the ecosystem.
• Drive adoption of YouTube shopping, focusing on critical business metrics such as Gross Merchandise Value (GMV) and earning channels.
• Support the team in evaluating product and feature improvements to better meet user needs, prepare products for launch, and communicate new developments to users.
• Partner directly with the YouTube Marketing team, business operations (BizOps), product teams, and regional/local marketing to enhance creator engagement and ensure stakeholders such as users, creators, artists, and others are well served.

Google is proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, in accordance with legal requirements. For accommodations, please complete our Accommodations for Applicants form.