Product Marketing Manager - Principal Heavy Equipment

Michael Page; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading multinational principal heavy equipment company seeks a Product Marketing Manager in Jakarta. The ideal candidate will possess 7 years of experience in a related role, driving product strategies and market insight in the heavy equipment industry. This position offers a competitive salary and exciting growth opportunities within a dynamic team.

Benefits

Competitive compensation & benefits

Exciting growth opportunity

Multinational environment

Qualifications

• 7 years of experience in product marketing in heavy equipment.
• Strong track record in product launches and marketing strategy execution.
• Ability to work independently and collaboratively.

Responsibilities

• Conduct market research and competitive analysis.
• Lead product launch planning and execution.
• Develop marketing content for various audiences.

Skills

Analytical skills

Communication skills

Market research

Product marketing strategy

Sales enablement

Education

Bachelor's degree in Marketing, Business, Engineering

MBA

Job description

• Competitive Compensation & Benefits
• Exciting Growth Opportunity

About Our Client

Our client is a principal heavy equipment company, dedicated to delivering robust and efficient solutions for industries such as mining and agriculture.

Job Description

• Market & Competitive Intelligence: Conduct in-depth market research, customer analysis, and competitive landscape assessments to identify market trends, customer needs, and competitive advantages within the heavy equipment sector.
• Product Positioning & Messaging: Develop compelling and differentiated product positioning, value propositions, and messaging that resonate with target customer segments across various heavy equipment categories
• Go-to-Market Strategy & Launch: Lead the planning and execution of successful product launches, including developing go-to-market strategies, creating launch materials, and coordinating across internal teams.
• Content Strategy & Creation: Collaborate with the content team to develop engaging and informative marketing content, tailored for the heavy equipment audience.
• Demand Generation: Work closely with the demand generation team to develop and optimize campaigns (digital marketing, trade shows, events, PR) that drive leads and generate interest in our heavy equipment products.
• Product Lifecycle Management: Contribute to the overall product lifecycle management, providing market insights and feedback to product development teams for future product enhancements and innovations.
• Performance Tracking & Optimization: Monitor and analyze the performance of marketing initiatives, using data to identify areas for improvement and optimize future strategies.
• Cross-Functional Collaboration: Foster strong relationships and collaborate effectively with product management, engineering, sales, service, and other cross-functional teams to ensure alignment and shared success.
• Industry Representation: Represent the company at industry events, trade shows, and customer meetings to gather insights, build relationships, and promote our heavy equipment offerings.

The Successful Applicant

• Bachelor's degree in Marketing, Business, Engineering, or a related field. MBA is a plus.
• 7 years of progressive experience in product marketing, marketing management, or a related role within the heavy equipment industry
• Deep understanding of heavy equipment product lines, applications, and customer buying cycles.
• Proven track record of developing and executing successful product marketing strategies and product launches.
• Strong analytical skills with the ability to interpret market data and translate it into actionable marketing plans.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present complex information clearly.
• Proficiency in creating sales enablement tools and marketing collateral.
• Ability to work independently and collaboratively in a fast-paced environment.
• Willingness to travel for industry events, customer visits, and internal meetings.

What's on Offer

• A competitive salary package.
• An exciting opportunity to work in a multinational principal heavy equipment company.