Product Marketing Manager

PT. Indonesia Premium Goods (Elvicto & Iswhite); Jakarta Timur; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading personal care company in Jakarta Timur is seeking a Marketing Specialist to drive the launch of innovative digital skincare products. The role involves conducting market research, managing digital marketing campaigns, and analyzing performance metrics to optimize product strategies. Ideal candidates should have a bachelor’s degree in Marketing or Business, with experience in the beauty industry. A strong command of marketing tools and excellent communication skills are essential. This position offers a dynamic work environment focused on innovation and growth.

Benefits

Innovative work environment

Opportunities for professional growth

Qualifications

• Experience in creating digital product communications in the beauty industry.
• Experience in managing digital marketing campaigns across platforms.
• Proficient in analytical tools to evaluate marketing performance.

Responsibilities

• Develop guidelines for upcoming product launch.
• Conduct market research to understand customer needs.
• Plan and manage marketing budgets for digital skincare products.

Skills

Digital marketing

Market research

Communication skills

Analytical skills

Education

Bachelor's degree in Marketing or Business

Tools

Google Analytics

Facebook Ads

Job description

Develop guidelines for an upcoming product.

Create a product timeline for marketing purposes to be discussed with the product management team.

Conduct market research to understand customer needs, preferences, and behaviors related to digital skincare products.

Analyze beauty and digital industry trends to ensure the product remains relevant to market demands.

Gather and analyze user feedback through surveys, reviews, and social media to enhance product quality and features.

Plan and manage the launch of new digital skincare products, including creating engaging promotional materials that highlight product benefits.

Collaborate with digital marketing teams, influencers, and third parties to design effective launch campaigns across online platforms and social media.

Develop campaign plans encompassing digital ads, content marketing, and social media promotions to reach a broader audience.

Work closely with sales and product development teams to understand product features and design marketing materials that align with product strengths.

Provide training and support to the sales team regarding product features and benefits to ensure effective selling.

Identify opportunities for product innovation to strengthen market appeal and boost sales.

Manage the marketing budget for digital skincare products, ensuring funds are used effectively to achieve marketing objectives.

Monitor marketing performance and ensure the budget is utilized efficiently to maximize results.

Analyze product performance based on sales data, customer satisfaction, and user interactions to identify areas for improvement.

Provide feedback to the product development team to enhance product features based on market analysis and customer feedback.

Collaborate with the product team to ensure updates and improvements align with market demands and customer needs.

Track and analyze KPIs (Key Performance Indicators) for digital skincare products, including user data, conversion rates, and revenue.

Prepare regular product performance reports and provide recommendations based on data analysis to improve product marketing strategies.

Optimize product development based on data obtained from market research and consumer behavior analysis.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

Experience in creating digital product communications or e-commerce, particularly in the beauty or skincare industry.

Experience in designing and managing digital marketing campaigns across various platforms.

Proficiency in using analytical tools to track and evaluate marketing performance of a product with established communication (e.g., Google Analytics, Facebook Ads, etc.).

Strong communication and collaboration skills, especially with internal teams and partners.

Strong communication and presentation skills.

Company Overview:

PT. Indonesia Premium Goods (IPG) stands at the forefront of the personal care industry in Indonesia. With a focus on innovation, sustainability, and global appeal, IPG has carved a unique niche in the skincare, perfume, and body care market. The company prides itself on its Indonesian heritage while making significant strides in the international arena.

Company Values:

• Quality
• Sustainability
• Diversity & Inclusivity
• Education