Product Marketing Lead

Flip.id; Daerah Khusus Ibukota Jakarta; On-site; IDR 200,000,000 - 300,000,000; Full time

Job summary

An innovative company is seeking a Product Marketing Lead to spearhead marketing efforts for B2C products. This role involves developing and executing marketing strategies, conducting market research, and collaborating with cross-functional teams to enhance brand awareness and customer acquisition. The ideal candidate will have extensive experience in product marketing within the fintech sector, showcasing a proven track record of successful product launches. Join a dynamic team dedicated to providing fair financial services to millions, and take your career to the next level in a supportive and growth-oriented environment.

Qualifications

• 5-10 years of product marketing experience in fintech.
• Strong analytical capabilities with a focus on data-driven decisions.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Conduct market research and create compelling marketing collateral.

Skills

Strategic Planning

Data-driven Marketing

Communication Skills

Market Research

Customer Acquisition

Brand Awareness

Education

MBA or Advanced Degree in Business

Certifications in Digital Marketing

Job description

Flip is looking for a creative and experienced Product Marketing Lead who can take ownership of Flip's marketing efforts for B2C Product. You'll need to ideate and drive marketing strategy for our business and work closely with our Product, Sales and Marketing Channels to achieve all business objectives.

About Flip

Rafi, Luqman, and Anjar, who were college friends in Universitas Indonesia, started Flip as a project in 2015 to transfer payments to each other at a fraction of what banks would charge them. They are pioneers in the Indonesian market, with their technology now helping millions of Indonesians, both individuals and businesses, carry out bank-to-bank money transfers through a reliable and seamless app.

After seven years of operations, Flip has helped Indonesians transfer money worth several trillions of rupiah and has received double-digit funding from respectable investors such as Sequoia India, Insight Partner, and Insignia. Flip’s ultimate mission is to give Indonesians access to one of the most progressive and fairest financial services in the world.

At Flip, we always strive to provide the fairest place for you to work, learn, and grow with talented and fun people in various opportunities to advance your career and get fair rewards. We believe that we have to treat employees, customers, and all stakeholders fairly and respectfully. Fair treatment for employees means we establish clear goals, facilitate our employees to achieve them, and value their contribution to the company with equitable benefits.

What you'll do:

• Develop and execute a comprehensive, end-to-end marketing strategy, focusing on market positioning, customer acquisition, and brand awareness
• Conduct in-depth market research to identify target customer segments, competitive landscape, and unique value propositions
• Create compelling marketing collateral, including product messaging, communication materials, website content, and customer-facing communications
• Design and implement go-to-market launch plans, including digital marketing campaigns, content strategy, and promotional initiatives
• Collaborate closely with product, BD, and design teams to ensure cohesive positioning and messaging
• A/B test and execute winning marketing strategies to generate awareness, leads, consideration, conversion and retention for business solution product
• Take charge of the marketing budget and target cost-effective, high-impact channels for maximum ROI
• Develop and track key performance indicators (KPIs) to measure marketing effectiveness and product adoption
• Provide strategic recommendations for product positioning and future marketing investments based on market insights and performance data

What you'll need:

• 5-10 years of product marketing experience, with a strong focus on financial technology products
• Proven track record of successfully launching and marketing products from conception to market
• Deep understanding of B2B and B2C marketing strategies in the fintech ecosystem
• Exceptional strategic planning and execution skills
• Strong analytical capabilities with experience in data-driven marketing decision-making
• Demonstrated ability to work independently and drive initiatives with minimal supervision
• Excellent communication and storytelling skills
• Portfolio demonstrating successful product marketing campaigns and launches
• MBA or advanced degree in Business, Marketing, or related field
• Previous experience in payment technologies, credit card services, or financial software
• Certifications in digital marketing or product marketing
• Multilingual capabilities (English & Bahasa Indonesia)
• Strong network in the fintech marketing and product community