Product Marketing Executive

PT Trinusa Travelindo; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A dynamic tech startup in Jakarta seeks to hire a CRM Specialist. You will plan and execute CRM programs while optimizing campaign strategies to enhance user engagement and retention. The ideal candidate has 1-2 years of relevant experience and a passion for innovative marketing solutions. Join a team that values growth, creativity, and the opportunity to make a difference.

Qualifications

• Graduated from a reputable university.
• 1-2 years of experience in CRM or growth marketing roles.
• Proficient in delivering campaigns and managing automation.
• Excellent project management and communication skills.
• Demonstrates strong ownership and responsibility.

Responsibilities

• Plan and execute CRM and loyalty engagements.
• Measure and refine CRM programs for marketing efficiency.
• Manage end-to-end segmentation and automation.
• Drive platform retention and loyalty metrics.
• Analyze CRM initiatives through A/B testing.

Skills

CRM experience

Growth marketing

Project management

A/B testing

Communication skills

Education

Bachelor's degree in Marketing, Business, Math, Engineering or related field

Tools

CRM software (e.g. Braze, SFMC)

HTML

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

- Plan and execute CRM and loyalty engagements, campaign planning, launch strategy, and ongoing optimization
- Measure, monitor, evaluate and refine CRM programs to improve the efficiency and effectiveness of marketing campaigns and increasing revenue
- Manage end-to-end segmentation, automation, optimisation, personalization, and reporting of the user lifecycle
- Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
- Analyze and enhance CRM initiatives through A/B testing

Requirements

• Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field
• 1-2 years of experience in CRM, growth marketing, or customer analytics roles
• Proficient in delivering campaigns and managing automation with rigorous A/B testing
• Excellent project management and communication skills
• Demonstrates a strong sense of ownership, responsibility, and commitment
• Familiarity with CRM software (e.g. Braze, SFMC) is a plus
• Experience in HTML is a plus

We are a tech startup based in Jakarta, aiming to revolutionize the Indonesian travel marketplace. We're committed to building a dynamic workplace where people enjoy their work and feel they can have an impact.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! Traveloka is an equal opportunities employer and welcomes applications from diverse candidates.