Product Marketing Executive

Traveloka; Daerah Khusus Ibukota Jakarta; On-site; IDR 12.000.000 - 18.000.000; Full time

Job summary

A leading travel platform in Jakarta is seeking a CRM Manager to plan and execute CRM and loyalty engagements. The ideal candidate will have a Bachelor's degree and 1-2 years of experience in CRM or growth marketing. Responsibilities include measuring and optimizing CRM programs for better marketing effectiveness. Proficiency in CRM software and strong project management skills are required. Join a vibrant team that drives growth and engagement.

Qualifications

• 1-2 years of experience in CRM, growth marketing, or customer analytics roles.
• Excellent project management and communication skills.
• Demonstrates a strong sense of ownership, responsibility, and commitment.

Responsibilities

• Plan and execute CRM and loyalty engagements.
• Measure and optimize CRM programs for marketing effectiveness.
• Drive platform retention and engagement metrics.

Skills

CRM management

Campaign planning

A/B testing

Project management

Communication skills

Education

Bachelor's degree in Marketing, Business, Math, Engineering, or a related field

Tools

Braze

SFMC

HTML

Job description

Overview

It\'s fun to work in a company where people truly BELIEVE in what they\'re doing!

Responsibilities

• Plan and execute CRM and loyalty engagements, campaign planning, launch strategy, and ongoing optimization
• Measure, monitor, evaluate and refine CRM programs to improve the efficiency and effectiveness of marketing campaigns and increasing revenue
• Manage end-to-end segmentation, automation, optimisation, personalization, and reporting of the user lifecycle
• Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
• Analyze and enhance CRM initiatives through A/B testing

Qualifications

• Graduated from reputable university. Bachelor\'s degree in Marketing, Business, Math, Engineering, or a related field
• 1-2 years of experience in CRM, growth marketing, or customer analytics roles
• Proficient in delivering campaigns and managing automation with rigorous A/B testing
• Excellent project management and communication skills
• Demonstrates a strong sense of ownership, responsibility, and commitment
• Familiarity with CRM software (e.g. Braze, SFMC) is a plus
• Experience in HTML is a plus

If you like wild growth and working with happy, enthusiastic over-achievers, you\'ll enjoy your career with us!