Product Marketing Executive

Traveloka; Daerah Khusus Ibukota Jakarta; On-site; IDR 60,000,000 - 100,000,000; Full time

Job summary

An established industry player is seeking a dynamic individual to lead CRM and loyalty engagements. This role involves planning and executing campaigns, optimizing user engagement, and analyzing CRM initiatives through A/B testing. You will be part of a vibrant team that values growth and innovation, working alongside enthusiastic over-achievers. If you're passionate about driving customer loyalty and have a knack for data-driven marketing, this opportunity is perfect for you. Join a company where your contributions will make a real impact and help shape the future of customer engagement.

Qualifications

• 1-2 years experience in CRM, growth marketing, or customer analytics roles.
• Proficient in campaign delivery and managing automation with A/B testing.

Responsibilities

• Plan and execute CRM and loyalty engagements to optimize marketing campaigns.
• Drive platform retention, loyalty, engagement, and usage metrics.

Skills

CRM Management

Growth Marketing

Customer Analytics

Project Management

Communication Skills

A/B Testing

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Math

Bachelor's degree in Engineering

Tools

CRM Software (e.g. Braze, SFMC)

HTML

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

1. Plan and execute CRM and loyalty engagements, campaign planning, launch strategy, and ongoing optimization
2. Measure, monitor, evaluate and refine CRM programs to improve the efficiency and effectiveness of marketing campaigns and increasing revenue
3. Manage end-to-end segmentation, automation, optimisation, personalization, and reporting of the user lifecycle
4. Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
5. Analyze and enhance CRM initiatives through A/B testing

Requirements

1. Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field
2. 1-2 years of experience in CRM, growth marketing, or customer analytics roles
3. Proficient in delivering campaigns and managing automation with rigorous A/B testing
4. Excellent project management and communication skills
5. Demonstrates a strong sense of ownership, responsibility, and commitment
6. Familiarity with CRM software (e.g. Braze, SFMC) is a plus
7. Experience in HTML is a plus

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!