Product Marketing Executive

PT Trinusa Travelindo; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading tech startup in Jakarta seeks a CRM Specialist to manage and optimize customer relationships and marketing campaigns. The role involves analyzing data, executing campaigns, and enhancing user engagement for improved loyalty and retention. Ideal for graduates with 1-2 years of experience looking for a dynamic workplace.

Qualifications

• 1-2 years of experience in CRM, growth marketing, or customer analytics roles.
• Proficient in delivering campaigns and managing automation with rigorous A/B testing.

Responsibilities

• Plan and execute CRM and loyalty engagements, campaign planning.
• Measure, monitor, evaluate and refine CRM programs.

Skills

Project Management

Communication Skills

A/B Testing

CRM Software

Education

Bachelor's degree in Marketing, Business, Math, Engineering, or a related field

Tools

CRM Software (e.g. Braze, SFMC)

HTML

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

- Plan and execute CRM and loyalty engagements, campaign planning, launch strategy, and ongoing optimization
- Measure, monitor, evaluate and refine CRM programs to improve the efficiency and effectiveness of marketing campaigns and increasing revenue
- Manage end-to-end segmentation, automation, optimisation, personalization, and reporting of the user lifecycle
- Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
- Analyze and enhance CRM initiatives through A/B testing

Requirements

• Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field
• 1-2 years of experience in CRM, growth marketing, or customer analytics roles
• Proficient in delivering campaigns and managing automation with rigorous A/B testing
• Excellent project management and communication skills
• Demonstrates a strong sense of ownership, responsibility, and commitment
• Familiarity with CRM software (e.g. Braze, SFMC) is a plus
• Experience in HTML is a plus

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.

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