Product Marketing Executive

Traveloka; Daerah Khusus Ibukota Jakarta; On-site; USD 12.000 - 20.000; Full time

Job summary

A leading company in travel technology is looking for a CRM Specialist to enhance user engagement and retention through strategic planning and execution of loyalty campaigns. The ideal candidate will have a bachelor’s degree and 1-2 years of relevant experience, with a passion for growth marketing and A/B testing.

Qualifications

• 1-2 years of experience in CRM, growth marketing, or customer analytics.
• Experience in delivering campaigns and managing automation.
• Ownership, responsibility, and commitment.

Responsibilities

• Plan and execute CRM and loyalty engagements and campaign strategies.
• Measure, monitor, evaluate and refine CRM programs.
• Drive platform retention and loyalty engagement metrics.

Skills

A/B testing

Project management

Communication

Education

Bachelor's degree in Marketing, Business, Math, Engineering, or a related field

Tools

CRM software (e.g. Braze, SFMC)

HTML

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!





Job Description

• Plan and execute CRM and loyalty engagements, campaign planning, launch strategy, and ongoing optimization
• Measure, monitor, evaluate and refine CRM programs to improve the efficiency and effectiveness of marketing campaigns and increasing revenue
• Manage end-to-end segmentation, automation, optimisation, personalization, and reporting of the user lifecycle
• Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
• Analyze and enhance CRM initiatives through A/B testing
  
  

Requirements

• Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field
• 1-2 years of experience in CRM, growth marketing, or customer analytics roles
• Proficient in delivering campaigns and managing automation with rigorous A/B testing
• Excellent project management and communication skills
• Demonstrates a strong sense of ownership, responsibility, and commitment
• Familiarity with CRM software (e.g. Braze, SFMC) is a plus
• Experience in HTML is a plus
  
  

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!