Product Marketing Associate

Mekari; Daerah Khusus Ibukota Jakarta; On-site; IDR 60,000,000 - 100,000,000; Full time

Job summary

Join a leading SaaS company in Indonesia, where your marketing expertise can drive the success of innovative software solutions. This role involves shaping go-to-market strategies, crafting compelling messaging, and ensuring consistent communication across channels. As a part of a dynamic team, you will play a key role in launching new products and driving their adoption. If you are passionate about technology and eager to make a significant impact, this opportunity is perfect for you. Fresh graduates are encouraged to apply and be part of an exciting journey in the tech industry.

Qualifications

• Understanding of B2B digital product landscape is crucial.
• Experience in SaaS marketing is a significant advantage.

Responsibilities

• Shape go-to-market strategy and messaging for product launches.
• Translate product knowledge into impactful messaging.

Skills

Market Research

Messaging

Positioning

Creative Development

Campaign Execution

Problem-Solving

Analytical Skills

SaaS Product Marketing

Education

Bachelor's Degree

Job description

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 1 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are eager to grow and create their #BiggestImpact.

Job Descriptions:

• Shape the go-to-market strategy and messaging prior to new product/feature release, ensure a successful launch, and drive post-release growth in terms of demand and adoption.
• Showcase products by translating product knowledge into high-impact messaging and programs that clearly communicate their value.
• Ensure messaging is well-derived from intended positioning and ensure consistency of information across marketing and sales channels.
• Support planning and executing go-to-market programs that drive product uptake and adoption.

Requirements/Qualifications:

• Understand the business landscape of digital products for B2B.
• Good knowledge in market research, messaging, positioning, creative development, and campaign execution.
• Experience in SaaS product marketing will be a big plus.
• Demonstrate problem-solving and analytical capabilities, with the ability to develop solutions for challenging, undefined problems.
• Passion for working with technology products and solving consumer needs.
• Fresh graduates are welcome to apply.

Our team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.