Product Marketing

DOKU, PT NUSA SATU INTI ARTHA; Daerah Khusus Ibukota Jakarta; On-site; IDR 60.000.000 - 100.000.000; Full time

Job summary

An innovative firm is seeking a dynamic Product Marketing Specialist to drive user acquisition and engagement through strategic growth initiatives. In this role, you will collaborate with cross-functional teams to analyze product performance and market trends, execute targeted campaigns, and leverage marketing tools to optimize results. Your creativity and analytical skills will be essential in designing impactful user-generated content campaigns that enhance product credibility and community engagement. If you're passionate about marketing and eager to make a significant impact in a forward-thinking company, this opportunity is perfect for you.

Qualifications

• 1-2 years of experience in product marketing or growth marketing.
• Strong command of English, both written and verbal.

Responsibilities

• Collaborate on growth strategies focusing on user acquisition and retention.
• Execute growth experiments and optimize marketing campaigns.

Skills

Data-driven campaign management

User acquisition strategies

Creative thinking

Interpersonal skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

MoEngage

SEMrush

Google Analytics

Job description

What You Will Do:

• Collaborate with the Product Marketing Manager to develop and implement growth strategies focusing on user acquisition, engagement, and retention.
• Identify growth opportunities by analyzing product performance metrics and market trends.
• Execute growth experiments, A/B testing, and optimization initiatives to maximize impact.
• Design and implement campaigns to encourage and showcase user-generated content that drives product credibility and community engagement.
• Work with users to gather testimonials, reviews, and case studies that highlight the product’s value and success stories.
• Integrate UGC into broader marketing strategies, ensuring alignment with product growth objectives.
• Plan and execute targeted campaigns across email, in-app messaging, push notifications, and social media to enhance product engagement.
• Leverage marketing tools such as MoEngage, SEMrush, and Google Analytics to track, measure, and optimize campaign performance.
• Benchmark product performance and marketing initiatives against industry standards to identify best practices.
• Partner with product, sales, and marketing teams to align on growth objectives and ensure cohesive messaging.
• Support sales enablement with tools, resources, and insights that empower teams to communicate product value effectively.
• Collaborate with the creative team to produce visuals, videos, and other assets to support campaigns, with a particular focus on UGC-related materials.
• Ensure creative outputs align with brand identity and growth goals.
  
  

What We Are Looking For:

General Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience in product marketing, growth marketing, or a related role.
• Strong command of English, both written and verbal.
• Proven ability to manage data-driven campaigns and analyze performance metrics.
  
  

Technical Requirements

• Familiarity with marketing automation, graphic design, video editing, and animation tools.
• Experience in tracking and analyzing growth metrics, including acquisition, activation, and retention.
  
  

Soft Skill Requirements

• Highly organized with strong attention to detail and a commitment to high-quality work.
• Creative and strategic thinker with the ability to innovate and adapt.
• Collaborative mindset and excellent interpersonal skills for working across teams.