Product Manager, IC

Heart Failure Society of America; Daerah Khusus Ibukota Jakarta; On-site; USD 40.000 - 80.000; Full time

Job summary

A leading organization in healthcare is seeking a Product Manager for Interventional Cardiology to develop and execute marketing strategies while supporting product launches. The ideal candidate will have a strong background in medical devices marketing, excellent leadership skills, and be a proactive communicator.

Qualifications

• Minimum of two years in sales and marketing within Medical Devices, Healthcare, or Pharmaceuticals.
• Experience in doctors' training support, patient and doctor awareness.
• Medical Devices product management experience is advantageous.

Responsibilities

• Support the franchise in developing marketing programs and product launches.
• Conduct market analysis and develop competitive strategies.
• Establish relationships with key thought leaders and physician champions.

Skills

Leadership

Results-driven

Communication

Interpersonal

Problem-solving

Proficiency in English

Education

Bachelor's degree in Business Administration, Marketing, or related field

Job description

Product Manager, Interventional Cardiology

Job Summary

Support the franchise in developing and implementing marketing programs in-country in line with defined marketing plans and budgets. Conduct investigative research to assess brand image, market share, and growth opportunities. Implement product launches and support the sales team with training, tracking the effectiveness of marketing programs against set goals.

Key Responsibilities

Planning and Analysis:

• Maintain product forecast, including inventory analysis.
• Develop operational product launch strategies and identify product roll-out strategies.
• Develop competitive strategies and product analysis for the franchise/product.
• Provide market potential analysis for strategic planning and marketing plans.
• Understand how product profit/loss is impacted by various plans and contracts.
• Track financial performance and develop action plans to meet revenue objectives.
• Develop and implement pricing strategies to enhance profitability and competitiveness.
• Assist in developing the franchise budget, including travel, promotion, and advertising.

Market Development:

• Develop and execute local market strategies, identify clinical/market trends, and suggest new opportunities.
• Create and manage physician training programs.
• Implement strategic marketing plans aligned with franchise goals.
• Develop innovative approaches for marketing existing and new products.
• Assist in creating reimbursement strategies.

Product / Market Management:

• Manage both consumables and capital equipment.
• Develop, coordinate, and execute training for the sales force.
• Facilitate physician-to-physician training and develop sales tools.
• Support the sales force with active field support.
• Participate in sales meetings and customer events.
• Develop and implement product launch strategies, including launch packages.

Product Development:

• Communicate market needs to regional marketing teams.
• Conduct product evaluations and provide feedback for new development prioritization.

Building and Maintaining Relationships:

• Establish relationships with key thought leaders and physician champions.
• Develop support structures with sales teams.
• Maintain regional key opinion leader registers.
• Coordinate physician symposiums.

Qualification and Experience:

• Bachelor's degree in Business Administration, Marketing, or related field.
• Minimum of two years in sales and marketing within Medical Devices, Healthcare, or Pharmaceuticals.
• Experience in doctors' training support, patient and doctor awareness.
• Medical Devices product management experience is advantageous.
• Strong leadership, results-driven, and excellent communication skills.
• Proactive, interpersonal, and problem-solving skills.
• Proficiency in English and computer literacy.

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