Product Manager

Panca Budi Tbk; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in the FMCG sector is looking for a Product Manager responsible for the end-to-end product lifecycle, from concept to market performance evaluation. The role involves defining product strategies, leading development initiatives, conducting consumer research, and collaborating with cross-functional teams to ensure successful product launches.

Qualifications

• 2–4 years of experience as a Product Manager or related role in the FMCG industry.
• Strong knowledge of product development processes and supply chain.

Responsibilities

• Define and execute product strategies and roadmaps.
• Lead new product development (NPD) initiatives with R&D, QA, and manufacturing teams.
• Prepare business cases and go-to-market plans for new product introductions.

Skills

Understand product strategy

Able to analyze data

Knowing about General Trade Market

Experience on MS. Excel

Education

Min D3 / Bachelor’s degree

Job description

About the Role

The Product Manager is responsible for managing the end-to-end product lifecycle, from concept development and market research to launch and post-launch performance evaluation. This role works closely with cross-functional teams such as R&D, marketing, sales, production, and supply chain to deliver consumer-focused and competitive products that align with the company’s business strategy.

Responsibilities

Product Strategy Development:

• Define and execute product strategies and roadmaps.
• Identify opportunities for innovation or line extensions based on market trends.

Consumer and Market Research:

• Conduct or analyze quantitative and qualitative consumer research.
• Monitor market trends and competitor activities.

Product Development and Innovation:

• Lead new product development (NPD) initiatives with R&D, QA, and manufacturing teams.
• Define product specifications including packaging, pricing, and positioning.

Product Launch Planning:

• Prepare business cases and go-to-market plans for new product introductions.
• Collaborate with marketing and sales to ensure strong market entry.
• Develop pricing strategies and distribution plans aligned with target segments.

Performance Monitoring & Optimization:

• Monitor product performance using sales data, market share, and customer feedback.
• Recommend and implement improvements or repositioning strategies.
• Ensure profitability and cost efficiency of products throughout their lifecycle.

Qualifications

• Min D3 / Bachelor’s degree all major
• 2–4 years of experience as a Product Manager, Brand Manager, or related role in the FMCG industry.
• Strong knowledge of product development processes, supply chain, and market dynamics in consumer goods.

Required Skills

• Understand product strategy and pricing strategy
• Able to analyze data
• Knowing about General Trade Market
• Experience on MS. Excel