Product Manager

PT. Indonesia Premium Goods (Elvicto & Iswhite); Daerah Khusus Ibukota Jakarta, Jakarta Timur; On-site; IDR 60,000,000 - 100,000,000; Full time

Job summary

An established industry player is seeking a dynamic Product Manager to drive product development and market strategies in the beauty sector. This role involves leading the entire product lifecycle, from ideation through to launch, while ensuring alignment with consumer needs and market trends. You will collaborate with cross-functional teams to innovate and optimize product offerings, leveraging your analytical skills to assess market opportunities and enhance customer satisfaction. If you are passionate about beauty products and thrive in a fast-paced environment, this is your chance to make a significant impact in a growing company.

Qualifications

• Minimum 2 years of experience in Product Development or Brand Management.
• Strong research and analytical skills to develop data-driven PMF strategies.

Responsibilities

• Lead the ideation, design, development, and launch of products.
• Conduct thorough market research to define Product-Market Fit.
• Manage project timelines to ensure on-time delivery.

Skills

Product Development

Market Analysis

Consumer Insights

Leadership

Communication Skills

Analytical Skills

Problem-Solving

Collaboration

Education

Bachelor’s or Diploma in any major

Job description

Develop a comprehensive product strategy aligned with the company's vision and business goals.

Identify and achieve Product-Market Fit (PMF) by analyzing consumer needs, market trends, and competitor offerings to ensure the product effectively meets customer demands.

Conduct feasibility studies and create product roadmaps.

2. Product Development and Management:

Lead the ideation, research, design, development, and launch of products.

Oversee the full product lifecycle, from concept to launch and continuous improvement.

Translate product strategies into detailed requirements, prototypes, and user stories.

Collaborate with the R&D team to develop innovative formulations, packaging, and product features.

Work closely with business, marketing, and technical teams to implement new features and enhancements.

3. Market Analysis and Consumer Insights

Conduct surveys, gather consumer feedback, and analyze skincare, beauty, or industry trends to evaluate and maintain Product-Market Fit.

Leverage quantitative and qualitative feedback data to enhance customer experience and product performance.

Identify market opportunities and make data-driven decisions for product improvements.

Continuously assess the product's value proposition and ensure it resonates with the target audience.

4. Collaboration and Communication

Collaborate with cross-functional teams, including Marketing, Sales, R&D, and Design, to ensure product alignment.

Coordinate with the Marketing team to plan promotional campaigns and develop brand positioning.

Partner with the Sales team to align product strategies with business goals and market needs.

5. Product Launch and Evaluation:

Manage project timelines to ensure on-time delivery and meet expectations.

Execute go-to-market strategies, including product testing, branding, and communication.

Monitor product performance metrics such as sales, customer satisfaction, and market response.

Create and maintain comprehensive reports on product evaluation, consumer feedback, and performance analytics.

6. Budget and Resource Management:

Develop and manage budgets for product development.

Optimize resource allocation to maximize cost efficiency and achieve business objectives.

Monitor expenses and ensure efficient use of resources.

Qualifications:

Bachelor’s or Diploma in any major.

Minimum of 2 years of experience in Product Development, Product Manager, Brand Management, Marketing, or Product Building in FMCG or Beauty Industries.

Proven experience in developing and achieving Product-Market Fit (PMF) in the beauty or FMCG industry.

In-depth understanding of beauty industry trends, consumer preferences, and the competitive landscape.

Strong research and analytical skills to develop data-driven PMF strategies.

Proven leadership and team management abilities.

Excellent communication and collaboration skills.

Creative and innovative thinker with strong problem-solving capabilities.

Responsibilities:

Market Fit Analysis: Conduct thorough market research to understand consumer preferences, trends, and competitor strategies to define the Product-Market Fit (PMF).

Product Lifecycle Management: Oversee the entire product lifecycle, from concept to launch, including development, improvement, and testing.

Strategy and Execution: Develop PMF strategies that align with brand vision and market demands.

Work closely with the R&D team to develop formulations and packaging that resonate with target consumers.

Partner with the Marketing team to plan and execute strategic campaigns that drive product adoption.

Collaborate with the Sales team to align sales strategies and achieve targets.

Manage project timelines to ensure on-time delivery and meet expectations.

Performance Evaluation: Monitor product performance metrics, such as sales growth, customer satisfaction, and market penetration, to ensure alignment with PMF goals.

Continuous Improvement: Continuously analyze product feedback and make data-driven recommendations to refine and optimize product positioning.

Budget and Resource Management: Ensure cost-effective allocation of resources to meet project and business goals.