Performance Marketing (User Acquisition)

Glints; Provinsi Bali; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A mobile marketing agency is seeking a Performance Marketing Manager in Bali. This role involves leading user acquisition campaigns across platforms and analyzing campaign performance to optimize for key metrics. Candidates should have 3+ years of experience in performance marketing and be fluent in English. Familiarity with growth channels and analytic tools is required, making it a dynamic opportunity in a fast-paced environment.

Qualifications

• 3+ years in performance marketing or mobile UA.
• Familiarity with major growth channels.
• Strong analytical skills for data-driven decisions.
• Fluent in English with excellent collaboration skills.

Responsibilities

• Lead user acquisition campaigns on major platforms.
• Analyze campaign performance via attribution tools.
• Collaborate on ad creatives and messaging.
• Conduct A/B tests to refine targeting.
• Develop performance reports and dashboards.

Skills

Performance marketing

Data analysis

Meta Ads

Google UAC

TikTok

Creative collaboration

ROI optimization

Tools

AppsFlyer

SKAdNetwork

Adjust

Job description

Client:

Mobile Marketing Agency based in Singapore

Employment:

Fulltime, Permanent

Location:

WFO, Bali

Requirements:

● Experience: 3+ years in performance marketing or mobile UA, ideally within gaming or app-powered businesses.

● Platform & Tools: Deep familiarity with growth channels such as Meta Ads, Google, TikTok, AppLovin, Unity, DSPs, and MMPs like AppsFlyer, SKAdNetwork, Adjust.

● Analytical: Strong ability to dissect data, conduct cohort analysis, and translate insights into campaign decisions.

● Creative Collaborator: Proficient in coordinating with creative teams to test, refine, and optimize assets.

● Business-minded: Balanced focus on both brand and performance-driven campaigns.

● Communication: Fluent in English, with excellent collaboration across global and cross‑functional teams.

● Bonus if you have experience with hyper-casual/gaming verticals or managed medium-to-large UA budgets.

Responsibilities:

● Lead end-to-end user acquisition campaigns on major platforms (e.g., Meta, Google UAC, AppLovin, Unity Ads, TikTok).

● Analyze campaign performance via attribution tools (e.g, AppsFlyer, Adjust, SKAdNetwork) and drive optimization for KPIs such as installs, cost-per-install (CPI), ROAS, and retention.

● Design, test, and iterate on ad creatives and messaging in collaboration with our creative and product teams to optimize results. Monitor campaign budgets; dynamically allocate spend across channels and regions to maximize ROI.

● Conduct A/B tests across formats, audiences, placements, and bids to refine targeting and performance.

● Develop dashboards, reporting templates, and comprehensive performance summaries for stakeholders.

● Keep up with emerging mobile ad trends, technologies, and platform algorithm changes to stay ahead of the curve.