Performance Marketing Specialist (SEM)

PT Gema Mulia Semesta; Bogor; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading promotional products provider in Indonesia is seeking an experienced SEM Marketer to develop and execute digital marketing strategies focused on Google Search Ads. The ideal candidate will have 1-2 years of experience in performance marketing and a strong data-driven mindset. Responsibilities include managing Google Ads campaigns, conducting keyword research, and optimizing campaign performance. This role offers an opportunity to influence the marketing strategy of a market leader.

Qualifications

• Must have strong expertise in SEM, especially Google Search Ads.
• Minimum 1–2 years of proven experience in performance marketing.
• Strong data-driven mindset and analytical skills required.

Responsibilities

• Develop and execute SEM-focused digital marketing strategies.
• Manage and optimize Google Search Ads campaigns.
• Conduct keyword research and audience analysis.

Skills

SEM expertise

Google Search Ads

Data analysis

Communication skills

Tools

Google Analytics

Looker Studio

CRM systems

Job description

Develop and execute SEM-focused digital marketing strategies to generate high-quality leads and achieve lead generation targets.

Manage and optimize Google Search Ads campaigns to maximize ROI and improve overall campaign performance.

Conduct thorough keyword research, audience analysis, and competitor benchmarking to continuously refine SEM strategies.

Create and manage integrated digital campaigns across multiple channels (SEM, display advertising, social media ads, email marketing, content marketing) to support lead generation.

Collaborate closely with Sales and Marketing teams to ensure SEM efforts align with overall business objectives and sales pipeline.

Monitor and analyze campaign performance using KPIs (CTR, CPC, CPA, ROAS, Quality Score, Conversion Rate), and proactively optimize campaigns.

Implement lead nurturing strategies to drive prospects through the funnel until they become sales-ready opportunities.

Develop persuasive ad copies, landing pages, and other digital assets to improve user engagement and conversion.

Utilize analytics and marketing automation tools (Google Analytics, Looker Studio, CRM systems) to track, measure, and report on lead generation performance.

Stay up-to-date with latest SEM trends, algorithm changes, and best practices to ensure continuous improvement.

Prepare weekly performance reports and present insights and recommendations directly to executive management.

Qualification:

Must-have: Strong expertise in SEM, especially Google Search Ads (required).

Minimum 1–2 years of proven experience in performance marketing, campaign optimization, and SEM strategy execution.

Hands-on experience with Google Ads (Search, Display, Remarketing), and knowledge of other platforms (Meta Ads, LinkedIn Ads) is a plus.

Familiarity with analytics tools: Google Analytics, Looker Studio, Google Tag Manager, Meta Pixel.

Knowledge of landing page optimization (WordPress, Elementor, Divi Builder) and conversion funnel best practices.

Experience with A/B testing for ads and landing pages to optimize creative and performance.

Ability to analyze Quality Score factors and implement strategies to continuously improve it.

Strong data-driven mindset, analytical skills, and attention to detail.

Excellent communication skills, both written and verbal.

Result-oriented, proactive, and critical thinker with problem-solving capabilities.

About the Company:

SOUVIA (PT GEMA MULIA SEMESTA) is a company that provides seminar kit packages, goodiebag packages, gift sets for events such as seminars, training, workshops, meetings, conventions, gatherings, anniversary, product launches, etc. We have become the market leader for merchandise and promotional gifts in Indonesia and have been trusted by 25 of the total 34 Ministries in Indonesia and other institutions as a partner who provides for merchandise and promotional products.

We have served more than 3,000 clients from the private sector in Indonesia and have distributed more than 5 million products per year. We are also trusted by start-ups such as Bukalapak and Ruangguru.

Our corporate culture prioritizes data-driven decision making, and has 3 main values as our operational pillars: open mind, logic, and fast. We observe that the market leader for promotional products in Indonesia is still moving conventionally, so we want to transform into a provider of promotional products for corporate gifts and advertising specialty in Indonesia by prioritizing technology and automation.