Performance Marketing Specialist (Mekari Qontak)

Mekari; Daerah Khusus Ibukota Jakarta; On-site; IDR 80.000.000 - 150.000.000; Full time

Job summary

An established industry player is seeking a Performance Marketing Specialist to drive impactful growth through innovative digital strategies. In this role, you will manage comprehensive paid campaigns across various platforms, ensuring maximum effectiveness and ROI. Your analytical skills will be crucial in optimizing campaigns and deriving actionable insights from data. This forward-thinking company offers a dynamic work environment with flexible hours and numerous benefits, making it an exciting opportunity for ambitious marketers eager to make a significant impact in the SaaS landscape.

Benefits

Competitive salary + daily allowance

Premium private health insurance

Early access to salary

Allowance for sports activities

Flexible working hours

Remote work culture

Annual and unpaid leaves

Notebook Ownership Program

Strategic office location

Friendly work environment

Qualifications

• Min 2 years experience in performance marketing roles required.
• Strong analytical skills and expertise in digital marketing tools needed.

Responsibilities

• Manage end-to-end paid digital campaigns across multiple channels.
• Optimize campaigns through audience segmentation and ad copy variations.
• Leverage data analytics for performance tracking and insights.

Skills

Performance Marketing

Data Analytics

Campaign Management

Audience Segmentation

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Bachelor’s degree in Economics

Bachelor’s degree in Math

Tools

Google Ads

Facebook Ads

Instagram Ads

LinkedIn Ads

Google Analytics

Zoho

Excel

Looker

Job description

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 1 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are eager to grow and create their #BiggestImpact.

Job Summary:

Performance Marketing Specialist will take ownership of planning, executing, and optimizing paid digital channels to drive impactful business growth. This position will be responsible for implementing full-funnel advertising strategies across search, display, social, video, and mobile platforms, aiming to maximize ad spend effectiveness, efficiency and ROI. Furthermore, this role will involve continuous exploration of new opportunities, meticulous audience optimization, and detailed performance monitoring to ensure campaign success.

Job Descriptions:

1. Managing end-to-end paid digital campaigns from planning, execution, and performance tracking across various channels including search, display, social media, video, and mobile app.
2. Continuously optimize campaigns through experiment, audience segmentation, bid strategies, and ad copy variations to improve key metrics on every stage.
3. Collaborate with other marketing teams to support ad-hoc campaign requests and ensure alignment with overall marketing goals and strategies.
4. Leveraging data analytic to track, measure, and report on the performance of advertising campaigns and platforms, providing actionable insights and recommendations for continuous improvement.
5. Keep up-to-date with industry trends, algorithm changes, and new advertising tools to maintain a competitive edge.

Requirements/Qualifications:

1. Bachelor’s degree in Marketing, Business Administration with Marketing or Analytics, Economics, Math or a related field.
2. Min 2 years of progressive experience in performance marketing roles within e-commerce, OTA, or related industries.
3. Strong track record of managing large-scale campaigns and budgets (IDR 1 Billions+ annually).
4. Expertise in optimizing campaigns across major digital channels (Google Ads, Facebook/Instagram, LinkedIn) to drive significant growth in customer acquisition, revenue, and ROI.
5. Advanced analytical skills with proficiency in web analytics (GA, Zoho or other analytic tool), and data visualization (excel / gsheet, Zoho, looker) to derive actionable insights and inform strategic decisions.
6. Demonstrating a growth mindset and self-initiative towards continuous improvement, new experiments and optimization opportunities.
7. Excellent communication and presentation skills to articulate complex ideas and performance insights to senior management and stakeholders.

What You Will Get:

1. Competitive salary + daily allowance.
2. Premium private health insurance (outpatient, inpatient, maternity, dental).
3. Early access to salary + flex installment (employee loan) via Mekari Flex.
4. Allowance for sports activities and glasses/contact lenses.
5. Flexible working hours and remote work culture with free co-working space services.
6. Annual and unpaid leaves from day 1 of join date + unlimited sick leave with doctor note.
7. Notebook Ownership Program.
8. Strategic office location, accessible by MRT.
9. Friendly and dynamic work environment.
10. Opportunity to take part in growing Indonesia's no. 1 SaaS company.

Our team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.

Don't forget to check our Recruitment FAQ at https://bit.ly/FAQMekariRecruitment [ENG] or https://bit.ly/FAQRekrutmenMekari [INA] to find the answers to commonly asked questions regarding our recruitment process.

We wish you the best. Hope to see you around soon!