Performance Marketing Specialist

PT. Prakasa Makmur Kencana; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in digital marketing is hiring a Performance Marketing Specialist to manage and optimize various digital advertising strategies across platforms such as Google Ads, Meta Ads, and TikTok Ads. The role involves conducting thorough market research, tracking campaign performance, and providing actionable insights to enhance marketing effectiveness. Ideal candidates should possess strong analytical skills and at least 1-2 years of experience in the field.

Qualifications

• Minimum 1-2 years of experience in performance marketing or digital advertising.
• Proficient in platforms such as Google Ads, TikTok Ads, Meta Ads.
• Experience with A/B testing methodologies.

Responsibilities

• Plan, create and manage digital advertising strategy.
• Conduct keyword research and optimize ads.
• Prepare performance reports with insights for improvement.

Skills

Analytical skills

Target-oriented

Detail-oriented

Data-driven

Tools

Google Analytics

Google Tag Manager

Google Ads

Meta Ads

TikTok Ads

Job description

Plan, create and manage digital advertising strategy (Google Ads, Meta Ads, TikTok Ads).

Conduct keyword research, do campaign strategy and optimize ads (CTC, CTR).

A/B test ad creatives such as visualization, copywriting and optimalization budget cost ads.

Track and analyze key marketing funnel to using tools like Google Ads metrics, Meta Ads, etc.

Conduct market and competitor research in digital marketing strategies.

Prepare performance reports (weekly/monthly) and provide insights for continuous improvement.

Plan, create and manage digital advertising strategy (Google Ads, Meta Ads, TikTok Ads).

Conduct keyword research, do campaign strategy and optimize ads (CTC, CTR).

A/B test ad creatives such as visualization, copywriting and optimalization budget cost ads.

Track and analyze key marketing funnel to using tools like Google Ads metrics, Meta Ads, etc.

Landing page optimization & CRO (content development).

Conduct market and competitor research in digital marketing strategies.

Prepare performance reports (weekly/monthly) and provide insights for continuous improvement.

Minimum 1–2 years of experience in performance marketing or digital advertising.

Proficient in platforms such as Google Ads, TikTok Ads, Meta Ads, etc.

Strong analytical skills and ability to interpret digital marketing data.

Target-oriented, detail-oriented, and data-driven.

Familiarity with tools like Google Analytics, and Google Tag Manager is a plus.

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Performance Marketing Specialist?

Are you experienced with copy writing and content creation?

How many years' experience do you have in digital marketing?

Do you have experience with multi-variate and A/B testing methodologies?

Which of the following online advertising methods do you have experience with?

Which of the following web analytics tools are you experienced with?